I'd also like to address the 2016 "Why people are cutting brand logos off their clothing" article linked on https://wiki.gnome.org/Design/OS/DownstreamBranding. The thesis of this short piece is that people — millenials, specifically — are more interested in establishing _personal_ brands than in identifying with corporate brands. But, Fedora is not a corporate brand. I don't think we have that particular problem to a big extent, and to the extent that we might, it's something for the marketing team to work on. It also says "what the label symbolises - perhaps tweens or older shoppers – doesn’t always fit the image a person is trying to construct". The things Fedora symbolizes are pretty different from the things that fashion brands are usually associated with. (In fact, almost diametrically opposed!) The article also suggests that "Instead, high quality-clothing, with the neat finishes in beautiful fabrics, speaks for itself". I like that, and it fits with what Matthias has been saying here. But when we're sharing the same fabrics with the rest of the open source world — and for that matter, we're doing a lot of the sewing for the other labels, metaphorically speaking. So that's pretty difficult. I'm open to ideas for things we can do in this vein that are unique to Fedora. All in all, it's a pretty short article, and doesn't have much by way of references. Even though I'm sympathetic to some of the impulse, it's hard to gauge how big of a trend this is, or maybe even "was". On my way back from Brno I went through the Paris airport and there were many people in the lines returning from shopping trips and there was a lot of flashy branding in evidence. Most of what I have on this is in the form of paper books, but there's a *lot* of brand overview articles on the web which could be added. Some: * "Why visual identity is important for your brand" https://medium.com/@marienieves/why-visual-identity-is-important-for-your-brand-23d2fc5cf213 * "7 reasons why brands matter to consumers" https://microarts.com/insights/7-reasons-why-brands-matter-to-your-consumers/ * Quora: "Why is [sic] branding and visual identity important for current startups?" https://www.quora.com/Why-is-branding-and-visual-identity-important-for-current-startups * Branding: The magic of visual identity https://thinkmarketingmagazine.com/branding-the-magic-of-visual-identity/ There's probably better things out there (the whole space is kind of hard to search, since there's a lot of junk related to *anything* about marketing on the internet), but could we add some of the above, or similar? I'll try and come up with some that are more data-driven, when it's not the weekend, if people think that would be helpful. -- Matthew Miller <mattdm@xxxxxxxxxxxxxxxxx> Fedora Project Leader _______________________________________________ desktop mailing list -- desktop@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to desktop-leave@xxxxxxxxxxxxxxxxxxxxxxx
