Re: Fedora Workstation visual identity [was Re: Default plymouth theme]

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----- Original Message -----
> On Fri, Feb 02, 2018 at 05:42:20AM -0500, Bastien Nocera wrote:
> > > > If you know of branding uses that aren't in this list:
> > > > https://wiki.gnome.org/Design/OS/DownstreamBranding
> > > > please add them there.
> > > I see three possible recommend states, but none of the items in the
> > > list have such a flag set.
> > None of them have been reviewed yet, because no designer wants to touch
> > the subject. The content of this thread is why.
> 
> This says to me "no GNOME designer is invested in Fedora success".

A number of the "GNOME designers" are Red Hat employees, also working
on Fedora. They read this mailing-list, they won't want to touch this
subject, and I can understand why.

> (Additionally, the sole entry under "Related Links" on that page loudly
> signals that engagement is unlikely to be productive.) That's fine.
> It's not their job. That's why I bring this up here, rather than
> focusing on the upstream page.
> 
> > But the discussion isn't about whether to replace GNOME branding by Fedora
> > branding, but how to use different kinds of branding to reach the goals we
> > set out (which we didn't explicitly yet, and that might be part of the
> > problem).
> 
> The high level goal is: It is important to increase Fedora brand reach
> and recognition.

This is good, can you expand more about the goals?

> A strong visual identity is an important part of this.

This is already getting into finding solutions when the problem(s) and goal(s)
hasn't been properly laid down.

A goal could be:
- A Fedora user should be able to differentiate Fedora Workstation from a
  Debian GNOME installation looking at normal desktop use.
- A Fedora user should be able to differentiate Fedora Workstation from an
  Arch GNOME installation looking at screenshots of terminal usage.
- A Fedora developer (not a Fedora-using developer) should be able to
  differentiate Fedora Workstation from an OpenSUSE installation looking
  at a locked screen.

(With different combinations of who is looking at what, trying to differentiate
it from what)

A non-goal could be:
- I should be able to differentiate Fedora Workstation and an updated RHEL
  installation.
- I should be able to differentiate different versions of Fedora from each other

> There are several things which follow from that, but that's all there
> is to the basic request.

We're not going to be able to move forward without more details on those goals,
so I hope you can find the time to articulate them further.

Cheers
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