On Sep 17, 2008, at 3:24 PM, Stut wrote:
On 16 Sep 2008, at 23:54, tedd wrote:
At 7:40 PM +0100 9/16/08, Stut wrote:
On 16 Sep 2008, at 15:59, tedd wrote:
Snail-mail spam relies upon the same basic fact that electronic spam
does... everyone hates it until it offers them something they want.
Unfortunately in most cases it happens often enough to be
profitable. Oh, and because everyone's doing it these days there
doesn't seem to be any noticeable effect on a company's reputation
which is unfortunate.
I like what you said right here stut... It's only junk until someone
hits the nail on the head with it! Maybe 9 out of 10 people don't need
another credit card... but it's that 1 person they do it for. Average
response rates to direct mail marketing campaigns are about 2% being
considered good.
It's possible that if more people returned it, possible with some
extra weight they might stop, but I don't see it happening. You
might have better luck getting removed if you mark the envelope "No
longer at this address" rather than writing a rant. They're less
likely to continue sending you stuff if they don't think you're
there anymore. I do the same with spam email using the bounce
feature in Apple Mail and it's worked pretty well both on and offline.
As the resident direct mail specialist on this list... :)
I can say that the amount of mail that is returned to the customer
won't affect in any way shape or form how much mail they send out.
Presumably they are working of a rented list where you can get any
info you could possible ever think of... I registered a domain and not
more then 1 month later I had a business credit card offer from
Capitol One... Who is the largest direct mailer in the US. I barely
even had a crappy site up before that happened! :)
And as far as returning the mail to them in their envelopes, it
doesn't cost that much... $500/year for the permit, per piece returned
fee + Weighted first class rate... All in all, not that big of a deal :)
But what ever makes you happy! :)
--
Jason Pruim
Raoset Inc.
Technology Manager
MQC Specialist
11287 James St
Holland, MI 49424
www.raoset.com
japruim@xxxxxxxxxx
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