Hi everyone, apologies for not chiming in on this thread sooner. I don't particularly see the need for a disagreement about high-level principles here - I think we can probably all agree that: a. Promoting awareness of Fedora [1] is a good thing b. Branding isn’t about simply slapping a logo on something - the first job is to create a fantastic product. c. Brand visuals should be applied with sensitivity - they shouldn’t be used too much, in the wrong contexts, or in ways that undermines the product they’re applied to. >From my perspective, the challenge with regards to Fedora's product identity is not so much the goals and principles, but how to achieve them. There are technical and design constraints which limit what can be done, including the fact that large parts of the user experience are defined within the context of an upstream project [2]. With that said, some comments on the branding options that have been put forward in this thread: - Adding a logo to the top bar - in my view this just doesn't fit within the GNOME 3 top bar design, and a redesign of significant parts of the shell would be required to include a logo in a meaningful and coherent manner. - Boot loading and OS update installation screens - I would absolutely love to update the current theme to something more modern. While I’m fond of the existing designs for a simple spinner, I’m sure that we can work out a design that is consistent with the GNOME 3 look and feel and still promotes downstream brand awareness. My understanding is that there’s going to be some technical work happening in this area soon, so we have a good opportunity to take this forward. - Theme colours - this isn't going to be enough to clearly differentiate Fedora or on its own, but it could perhaps help to reinforce a sense of Fedora-ness. I’m not sure how it would work in terms of a) maintenance b) coherence with other UI colours c) custom application theming - so from my perspective it would require some research and discussion. Of course, there might be other options worth pursuing [3]. We're currently working on new designs for login/unlock and I can certainly commit to investigate branding opportunities as a part of that. If there are any other ideas out there, I’d be happy to look into those. One thing that would help from my perspective would be some indication of what kind of logo treatments might be acceptable. I'm particularly interested in flat logos and stencil treatments, as these make it easier to subtly apply a brand mark. Thanks, Allan -- [1] While this thread is about Fedora branding, the same arguments apply to RHEL and CentOS. You can assume that I’m talking about all three. [2] This apparent weakness could be turned into a strength, of course. If Fedora/RHEL/CentOS were to become the defacto GNOME distributions, when someone seeing GNOME 3 would assume that it's a Red Hat product. This seems like an excellent goal! [3] Some others are listed on the GNOME wiki page that was referred to earlier in this thread, which I’ve now filled out - https://wiki.gnome.org/Design/OS/DownstreamBranding _______________________________________________ desktop mailing list -- desktop@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to desktop-leave@xxxxxxxxxxxxxxxxxxxxxxx
