On Sun, Jul 16, 2017 at 01:17:25PM -0400, Stephen John Smoogen wrote: > These sorts of deep brand issues are why most companies start new > brands which might look like they are competing with their primary > one. It can showcase some new identity and get people to see it as > useful or better than what they have already. It can also show where > things aren't going to work at all because people just aren't > interested in something. The Soap industry is a classic study in > brands where most people buy things because of something they tie to > the brand be it a logo, a smell, a look or even just the container it > comes in. Whenever the company changes those things, it causes > significant drop in sales and they are usually going back to what they > had. So instead a soap company will just start a new line with > whatever is different they want to see. No tie in with the original > soap. Sometimes that soap takes over and other times it just sits > there and goes away after 8 months. We could look at starting a new brand. But, I don't think your Harley-Davidson analogy applies, because we're not using this to break into a new market. We're using this to make sure that we remain relevant as the market we are in changes. Let's take the current shift to electric cars as a branding analogy — GM *could* have gone with a whole new name, but instead we have the Chevrolet Volt. (And Nissan Leaf. And Ford is even reusing the "Focus" name.) I think this matches our current and upcoming challenge more closely. -- Matthew Miller <mattdm@xxxxxxxxxxxxxxxxx> Fedora Project Leader _______________________________________________ devel mailing list -- devel@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to devel-leave@xxxxxxxxxxxxxxxxxxxxxxx
