On Sun, 16 Jul 2017 13:17:25 -0400 Stephen John Smoogen <smooge@xxxxxxxxx> wrote: > These sorts of deep brand issues are why most companies start new > brands which might look like they are competing with their primary > one. It can showcase some new identity and get people to see it as > useful or better than what they have already. It can also show where > things aren't going to work at all because people just aren't > interested in something. The Soap industry is a classic study in > brands where most people buy things because of something they tie to > the brand be it a logo, a smell, a look or even just the container it > comes in. Whenever the company changes those things, it causes > significant drop in sales and they are usually going back to what they > had. So instead a soap company will just start a new line with > whatever is different they want to see. No tie in with the original > soap. Sometimes that soap takes over and other times it just sits > there and goes away after 8 months. +1 _______________________________________________ devel mailing list -- devel@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to devel-leave@xxxxxxxxxxxxxxxxxxxxxxx
