Máirín Duffy píše v St 29. 07. 2015 v 12:20 -0400: > > On 07/29/2015 12:05 PM, Jiri Eischmann wrote: > > Flyers might not be the best idea, but they are still the best > > thing I > > have had at a Fedora booth for the audience I described above. I > > remember when we had Fedora Cloud flyers at LinuxCon Europe for the > > first time. They were running out much faster than Fedora stickers > > or > > badges. And they were not very nicely done because we made them > > very > > last minute. > > To be clear, I don't have much issue with a general Fedora flyer (we > should have a general Fedora preso too) - it's the release specific > ones, per product, where I don't think it's worth it because the > audience that would care about the changes from release to release is > clearly not the same audience you're looking to reach with a general > Fedora flyer. > > I think the booklet you are planning is also a brilliant idea and > will > go a long way. > > I would really like to see us get away from 'last minute' 'thrown > together' materials and rather have them designed properly and > reflect > our brand appropriately. I am more than happy to help getting us > there > with a general Fedora flyer design that could be updated from time to > time. > > What I am not interested in is an additional 3 release-specific > deliverables put on my team's schedule every release without our > consent, especially when we've had that deliverable in the past and > usually end up being the ones responsible for the content when it's > not > provided to us in time to do the design on schedule. And the > alternative > to it being a recurring item on our schedule of a template to be > filled > in by a non-designer is not okay from my perspective because the > results > that produces are not where we want our branding and marketing > materials > to be. I would rather nothing than something representing Fedora that > looks unprofessional and causes derision of our ability to design > things > leading potential users to think our OS is as badly designed as > poorly-done print materials handed out in our name. > > > BTW when you think of a typical consumer of our marketing > > materials, > > please don't only think of audiences of conferences such as OSCON > > or > > FOSDEM. We're well-known there, we go there mostly to maintain a > > relationship with our user base and image in the open source > > community, > > not to get new users. But if you go outside the open source > > community > > shell you'll find out that awareness of Fedora is pretty non > > -existent. > > And that's where we should focus to get new users and that's where > > our > > current swag, which only carry our brand and no information, won't > > work. > > That is completely fair, and why I think a general, non release > -specific > flyer is a reasonable idea for the non-user audience (as I have > already > said multiple times.) > > > P.S. I would argue about the low return on investment. The equation > > is > > not only about return, it's also about investment and at least from > > the > > production point of view, flyers are one of the cheapest marketing > > materials to make. > > Investment isn't just about money, it's about the time and effort > expended by the design team on putting 3 flyers together every > release > when they could be working on projects like Fedora Hubs or installer > improvements or the release artwork. It's primarily that part of the > investment I'm talking about when I'm talking about low return. > Especially when a clear outline of recurring responsibilities > regarding > the required work items my team would need that would need to be > provided to us appears to be non-existent. OK, that was a bit of misunderstanding, I thought you were arguing against all fliers. It'd be nice to have at least three nicely done release non-specific fliers: Workstation, Server, Cloud. As a bonus, something tailored for specific user bases would be nice (developers - python/ruby/C/..., designers,...). I remember the fliers for graphics designers and video makers were quite popular. Those can last at least several releases. Release-specific fliers are not a must IMHO. BTW this is a sample of the booklet we're working on: https://drive.google.com/file/d/0B30peRG8NZqGTm8yVV9JUUNDRjQ/view It's in Czech and the last chapter and some pictures are yet to be added, but you can get an idea of what we're working on. Maria is doing a cover for the booklet. Jiri
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