Hi, On 07/12/2015 01:05 PM, Ankur Sinha wrote:
== Target audience == 1. Level 1 - Non Fedora users: This set of users do not use Fedora yet. They are not aware of the products that Fedora offers - editions + spins + labs. They may also not be aware of the free software philosophy, the foundations and so on. 2. Level 2 - Fedora end users: Fedora users that are not developers and admins. They care about what Fedora offers, but are not very interested in the lower level details on what changes a release brings and so on. They are concerned about higher level changes, such as changes to desktops, new tools, better upgrades, quicker boots and so on. 3. Level 3 - Advanced Fedora users: Fedora users that are developers, upstreams, system admins, and so on. They care about lower level changes - what's changed in systemd, yum/dnf and so on.
Why would you market Fedora to folks who are already users and who are advanced users? What is the goal there? (Obviously not to get them to try it?)
Folks who are already users / advanced users aren't going to use a flyer or any printed / PDF document as a primary source for information. There are much better ways to reach these folks.
Work wise, it's not too much extra. We already do release notes and the flyers can come from there. The docs team also does beats and changes, so we can use stuff from there too.
We did release notes flyers for a couple releases or so [1] and gave up because the design team didn't have the capacity and the return on investment for the effort wasn't there. The release notes can't be dropped into a document layout as-is: they need significant editing work to be suitable for a quality flyer, and screenshots / images have to be sourced for the flyer.
~m [1] eg https://fedoraproject.org/wiki/F13_one_page_release_notes -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx List info or to change your subscription: https://admin.fedoraproject.org/mailman/listinfo/marketing
