On Mon, 2008-08-25 at 21:15 -0400, Russell Harrison wrote: > On Fri, Aug 22, 2008 at 2:22 PM, Jonathan Roberts > <jonrob@xxxxxxxxxxxxxxxxx> wrote: > > Mostly, I guess. Tbh, I don't have much of a clue about these things, just > > my gut feeling! The only thing that still concerns me is that as a > > particular campaign, the feel of the four fs is a little too similar to that > > of f-i-v. Most campaigns integrate the existing brand into their new > > message, using well known logos coupled with new material. Wish I could come > > up with some examples... > > I think we should be able to do this. For instance the voice bubble > could be featured quite prominently in both the freedom and friends > concepts. Infinity plays into both features and firsts, and freedom > is the obvious transition. I don't necessarily see the new themes as > a replacement for the old logo concepts but more as a way to bring > those abstract ideals into a message that's easier to identify with. > The "old" slogans are kind of ivory tower (or hippie depending on your > viewpoint) like where as the new slogans more directly map to actions > and benefits for contributors and users. Where ever possible I'd like > to try and reference the values when talking about any of our > achievements. Say when we do a feature related to the creative > commons we can talk about how this new Feature (direct benefit to the > user) will aid artist in creating infinite combinations of content... > and their voice heard... you get the idea. I think all the icons lend themselves to including the Fedora infinity bubble logo except for (possibly) the gears. The gears could probably have a logo stamped on them, but it might obscure the fact that they're gears, since you expect gears to have a hole in the center where an axle fits. If the features were a butler with a covered dish, the dish's cover could have a Fedora logo on it, or the butler could be lifting the cover to reveal a logo on the platter underneath. -- Paul W. Frields gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://paul.frields.org/ - - http://pfrields.fedorapeople.org/ irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug
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