On Fri, Aug 22, 2008 at 2:22 PM, Jonathan Roberts <jonrob@xxxxxxxxxxxxxxxxx> wrote: > Mostly, I guess. Tbh, I don't have much of a clue about these things, just > my gut feeling! The only thing that still concerns me is that as a > particular campaign, the feel of the four fs is a little too similar to that > of f-i-v. Most campaigns integrate the existing brand into their new > message, using well known logos coupled with new material. Wish I could come > up with some examples... I think we should be able to do this. For instance the voice bubble could be featured quite prominently in both the freedom and friends concepts. Infinity plays into both features and firsts, and freedom is the obvious transition. I don't necessarily see the new themes as a replacement for the old logo concepts but more as a way to bring those abstract ideals into a message that's easier to identify with. The "old" slogans are kind of ivory tower (or hippie depending on your viewpoint) like where as the new slogans more directly map to actions and benefits for contributors and users. Where ever possible I'd like to try and reference the values when talking about any of our achievements. Say when we do a feature related to the creative commons we can talk about how this new Feature (direct benefit to the user) will aid artist in creating infinite combinations of content... and their voice heard... you get the idea. Russell -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
