Re: four f's iconography

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Jonathan Roberts wrote:

One thing that I mentioned briefly last night before you arrived was whether developing new graphics to project what the project stands for risks diluting our brand? With the new graphics and slogan + the current logo (which we're not changing, right?), we have two different ideas that we're putting across to people.

I think we just don't talk about the metaphor behind the bubble logo, we include it mostly for identity consistency (but it is not *the* central piece).

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