> The reason is that their SuperCCD layout produces significantly bigger > pixel cells at the same pixel pitch, and hence lower noise. The > bloated file sizes are just collateral damage. David Again, that's the spin not the reason. So the bigger pixels produce lower noise. Fine, no argument there. But that is not the reason to bloat the pixel numbers just for the sake of it in camera. Fuji do it for one reason: to be able to say their cameras produce bigger pixel-resolution images. They could, sensibly, just as easily say their camera produced better images with lower noise ... but that is not the question the customers are asking when they buy. Actually, is it just Fuji? When digital compacts use "digital zoom" (aka cropping) do they bloat up the image to the standard pixel dimensions or just give the user the cropped frame? If I had one I'd check. B