Thank you so much for all the information and your offer of mailing me the paperwork. I appreciate all very much. My mailing address is: Marilyn Darlymple 44321 Calston Ave. Lancaster, CA 93535 > Marilyn, > > There are wide differences in the way art is presented in different types of galleries. A principle variable > is sales. A simple distinction is: boutique art or salon art. The first is like any commodity and must > conform to a wide variety of tastes. The salon focuses on exhibiting in a rather formal setting with narrower > choices of presentation styles. Sales are not dependant on walk-in clients. Both types of galleries have > art stored in flats or "bin art" that is simply matted. > > The main requirement regarding contractual issues is that there must be signed documents that indicate the > delivery of work and agreed commissions and prices. Prices vary widely and depend on the local market. The > only way to judge is by going to a lot of galleries in your area. BTW It is common for the artist to loose out > in these arrangements. Payments are only made to the artist after the customer pays the gallery. There may not > be insurance coverage. The gallery should disclose their responsibility to the artist's work i.e. reasionable > care but no "we break it or loose it - we buy it" responsibility. If there are feature exhibits the gallery > should produce and handle mailings and press releases for the artists. The gallery might also produce binders > for each artist that include artist statements, tear sheets from reviews or advertising, and resumes. > > There are a variety of gallery organizational schemes. Co-operative boutique galleries seem to be most common > and successful. I can describe them in more detail if you like. How well they prosper is the same as for any > banana stand Private salon galleries seldom succeed because they require highly aggressive sales and > marketing that many artists can not or do not wish to do. > > If you give me your PO address I'll send you a packet of stuff from our co-op. You can find out more here: > http://www.gfn.org/buckham > > AZ > > Build a Lookaround! > The Lookaround Book, 2nd ed. > NOW SHIPPING > http://www.panoramacamera.us > >
