Re: Business was RE: Question about lighting... long

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

 



thinking about the direction photography is taking..

The photography course at the college where I work started out as an
education program that covered many facets of photography, chemistry,
physics, optics etc.  Students learned about chemical process monitoring and
they maintained the E6, RA4, C41 and other B&W processes and machines, they
learned how to use microscopes and undertook microscopy, they learned about
high speed and flash photography and took great pride in developing these
skills.  They learned about the mechanics of cameras and some built their
own specialised cameras - swing lens panoramics and the like, they learned
about light and undertook UV, IR and filtered light forensic type work.  In
all, the course was designed to teach people as much about the field of
photography and it's applications as possible and different streams lead to
different specialisations.  Commercial photography was also a specialisation
with it's own stream, it was very popular but it was not the ultimate end to
many students.. many of who'd come to this college to learn specific skills
to enhance their jobs and careers - doctors, ophthalmologists, dentists,
police officers and the like.  These students had need for special skills
and commercial photography was of no interest to them whatsoever.

We also trained graphic designers who learned on bromide cameras with half
tone screens, and wet processes being a part of their training too and as
important as design concepts and layout.  Airbrushing was a component of
photography as well as these graphics courses and was extremely popular.
Many things and many processes were shared between the two courses, but with
the improvements in computer imaging programs, graphic design was headed in
one very clear direction  - visible to all but the most myopic crusaders,
graphic design was truly to benefit enormously from the digital age.  In
time the bromide cameras went, the processors stripped and thrown away and
now kids with no idea of how light works and how colour and light interplay
sit in front of Macs churning out work at a phenomenal rate.  Some of it is
good, some bad, and some truly spectacular.  The computers really have freed
them from some pretty mundane mechanical processes and works that would have
required some of the highest skills, attained only by the most dedicated
experimenter with a staunch heart and a good eye are available to the
masses.

it brings a tear to the eye..

Back to photography.  The computers found their way into our world too.
Scanners first and then digital cameras.  Students began to learn the
various incarnations of Photoshop and the Mac OS's.  Due to the time
allocation required for the development of these skills, other areas of
photography teaching was reduced.  The wet processes and maintenance were
dropped from the syllabus, optics went next then microscopy was reduced.
The stereo photo assignment is now a hand held walk through with few
students comprehending what it is they are actually doing.  Sensitometry is
a shadow of what it once was and it's purely a density not colour matter
now.

Students were required to provide their own 35mm mechanical camera for the
certificate course, medium format for the diploma and some even purchased
4x5's (or larger) for the certificate course.  Now the requirement is for a
35mm with manual controls for the entire course.  We provide the D100's for
the digital stuff and a small selection of MF cameras and there's a whole
truckload of 4x5 gear to play with.. not that it gets used for anything
beside an architectural assignment and a bit of close up work.  Students use
the college's Mac's, few having anything worthwhile at home.  They bleat
that computers are expensive (!!?) but grumble about the lack of advanced
facilities available to them.  None have digital cameras but all want access
to the three D100's, at least until they make a mistake and decide they hate
digital.  They seem happy with the two Epson 7600 banner printers even
though a 4 year old RA4 hanging in the digital darkroom remains unfaded
while 12 month old Epson Ultrachrome prints beside them have faded to a
nasty orange.  Some students have returned to printing RA4 from negs, but
they are in the minority.

The C41 processor is now gone, the D76 4x5 deep tanks have passed away, the
16 colour enlargers have dropped to 4 and the myriad of black and white
enlargers scattered across many darkrooms have coalesced into 40 enlargers
in two communal darkrooms.

The course is now a commercial course only.  Few students use mechanical
cameras, none know of any MF cameras beyond Bronica, Mamiya and Hasselblad.
Canons and Nikons fitted with Sigma zooms abound.  They all buy 'Pro' films
(because they're 'professional') and none test their films.  Where once I'd
see students hovering over light tables picking the best shots from rolls
and rolls of perfectly exposed, perfectly focussed shots now I find them
seeking a well exposed one from among a bracketed collection of shots.

Maybe these last few years haven't seen the best of them going through, I
don't know, but the calibre is not the same.  They proceed out into the
market arena and undercut the hell out of existing pro's.. Our larger outfit
in Perth folded recently - they hadn't a 4x5 shot in years... I bought all
their 4x5 gear at 1/10th it's value!  No customers were even prepared to
spring for MF and 35mm work was getting thin as buyers wanted digital work
and these guys hadn't moved there yet.  Four pro labs have gone and E6
processing is a bit of an anachronism in our town now.  This pro outfit also
did video work but they'd lost all that to a local editor with a $1000 handy
cam who was picking up the work for next to nothing as a sideline to his
editing.  One Perth electronics wholesaler who used to provide 3 months
catalogue work have popped in a digicam, a couple of lights and some
youngster to press the button - they do the whole job in house now and
there's no need for a photographer, an AD - nothing.

Photographers were once the force which pushed quality over output.  These
were the guys who would explain to customers that while smaller formats were
'acceptable', the larger would have a different 'feel' to it, irrespective
of reproduction size.  They were the people who marketed themselves as being
able to provide 'the look' or 'the atmosphere' as opposed to 'a good shot'.
Newspapers have always had hand drawn sketches of products to sell stuff and
they work - 'I want to buy a hammer, oh looky here, these people are selling
hammers' and off the customer would go to buy a hammer, but to sell
perfume??  No.  here is where a photographer (or an AD?) would really push
for quality.. and one photographer over another not just based on price.
Digital seems to be the photographers undoing (IMO) as the oft marketed hype
is that digital is 'cheap and quick', so.. the customer expects cheap and
quick!  Hell, once they see a 'pro' with an AF, AE camera shoot and delete
pics until they get the right one they'd have to be utter morons not to
realise they too could do this after outlaying a few hundred dollars
themselves!

Scribes were once necessary in society.

The good ones with a creative streak are now known as 'writers', others as
journalists and a few enshrined themselves by forming a protected club and
calling themselves lawyers.   But since readin' and 'ritin' rose to a state
where anyone could do it (even me ;-) scribes lost their place in the world
and they are now gone.

I wonder if we writers of light will follow the path of the scribes.

karl














[Index of Archives] [Share Photos] [Epson Inkjet] [Scanner List] [Gimp Users] [Gimp for Windows]

  Powered by Linux