Fw: Pricing

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----- Original Message ----- 
From: "Russell Baker" <rebphoto@pronetisp.net>
To: <photoforum@listserver.isc.rit.edu>
Sent: Sunday, September 14, 2003 10:24 AM
Subject: Pricing


> Hi Gang.....................
> 
> Every one here has told me that I am charging too little for my work.
> 
> I agree on that................
> 
> Here is the situation..................
> 
> I am doing Theatrical Portraits.................
> 
> You know Head Shots.
> 
> Usually I get $30.00 for a sitting.
> I shoot about 30-40 shots and then give
> the customer a low res. CD of the shoot.
> 
> (I am shooting digital now, I used to 
> give them proof sheets of the 6x7 negs)
> 
> I charge $10.00 for the first 8x10
> and then $5.00 for each copy from 
> that same pose.
> 
> I just went round and round with a customer
> who felt that if they were ordering in a large 
> quantity they should get a lower price.
> 
> They had just placed an order for 5 
> prints each of two different poses.
> 
> So the math is
> $10.00 for the first one
> $5.00 for the copies of that
> 
> So the total was $60.00
> for the package of 10 shots.
> 
> These shots were taken on digital,
> converted to grey scale and touched
> up in Photo Shop by me and then taken 
> to Sam's Club where I was charged
> $2.00 ea.
> 
> So I am making $40.00 on the package...........
> 
> 
> Where the problem lies is that this customer had some shots
> done by a large studio that did get some good bucks for a sitting
> and some finished prints, and then directed her to a lab that would 
> make her an 8x10 copy neg. from one of the finished prints
> (and she could keep the neg) and then run off 8x10's at a buck a 
> piece when she needed photos. (I do think she had to order 25 at time)
> 
> 
> I do understand that there are labs I can deal with that will 
> print my files when I order a quantity cheaper than Sam's Club
> $2.00 a print.
> 
> But what here is what my real question is..................
> 
> I was under the idea I was not charging enough for my work.
> 
> (and I have called around to the local Studios 
> and I am more than competitive in my pricing)
> 
> 
> I hate to ask this, but are any of you folks doing this sort of work
> and could I ask a "ballpark figure as to what you are charging?
> 
> (please don't direct me to a bunch of books to look up
> rates and stuff, I just am looking for a basic idea of what 
> the average pro/semi pro is getting for this in the real world) 
> 
> 
> Thanks........
> 
> 
> 
> Russ
> R.E. Baker
> Photography
> rebphoto@pronetisp.net
> 
> 
> 
> 
> 
> 


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