[fedora-marketing] Issue #242 `Update release activity steps / process on the wiki`

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jflory7 added a new comment to an issue you are following:
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**Discussed in [2017-02-21 meeting](https://meetbot.fedoraproject.org/fedora-meeting/2017-02-21/marketing.2017-02-21-13.59.html).**

## Summary

Using a public git forge or public platform for the press kit is a good way to promote our content and encourage community contributions, while also making sure our work and content is easily findable and revisable.

## Git forge

One general part of our discussion was about using a public git forge for our marketing activities to hold our content. The benefit of this is that:

1. It has one place to find everything (i.e. not across multiple wiki pages that might not be well-linked together)
    * Most beneficial for communicating with press about where to find things (?)
2. It invites community collaboration and participation

## What is a press kit?

More verbose discussion in the meeting minutes, but here's a bulletpoint list of what we did discuss.

* **One-page release notes**: We are creating release notes, but a one-page deliverable (adapted from FPL's release announcement? something more unique / targeted?) to share with Ambassadors could improve communication of info to Ambassadors and better equip them for events to talk about a new release
* **Background modules**: Pulling info about Fedora itself, similar to FPL's "State of Fedora" talk data about project metrics for approximate growth, both technical and community?
* **Feature modules**: Individually crafted PDFs based off of release notes / meta points / other things we want to highlight to wider press audience (jwf, 14:35:52)
* **Past press coverage**: Currently happening in meeting announcements as "In the news", but could be extracted to the press kit in a file that is maintained during the release and kept current
* **Integrating targeted brochures / flyers into the press kit** especially as a deliverable for Ambassadors to use at events (see: [SXSW brochures targeted to specific audiences](https://fedoraproject.org/wiki/Design/SXSW_Materials#Brochures))
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