Boeing bounces back against odds

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

 



Boeing bounces back against odds=0AUpdated 1/11/2007 8:52 AM ETE-mail | Sav=
e | Print | Reprints & Permissions | Subscribe to stories like this  =0A=0A=
=0A EnlargeBy Ted S. Warren, AP=0A=0AA Boeing 737 under construction in Ren=
ton, Wash. The popularity of the 737 workhorse helped Boeing's jet sales su=
rge in 2006.=0A=0A=0A=0A=0ABy Marilyn Adams, USA TODAY=0ACHICAGO =97 After =
years of ethics scandals and competitive setbacks, aerospace giant Boeing i=
s on a winning streak. Neither its rivals nor its past sins seem to be slow=
ing it down. =0ALast week, Boeing (BA) announced it booked a record number =
of commercial airplane orders in 2006, almost certainly surpassing the annu=
al airplane sales of France-based Airbus. In a blow to the USA's national p=
ride, Boeing in 2001 lost its lead in annual sales of commercial aircraft t=
o its European rival.=0AFor five years, as Boeing grappled with the post-9/=
11 industry downturn and its own disgraces, it looked doubtful it would ret=
ake the lead. But last year, the fortunes of the companies reversed. =0ABeh=
ind Boeing's 2006 sales surge: its innovative 787 Dreamliner, the continuin=
g popularity of its workhorse 737, and production and management blunders b=
y Airbus. The good news for Boeing, whose stock price soared 26% in 2006, d=
oesn't stop with its commercial airplane division. This month, years after =
being caught cheating to win an Air Force contract, Boeing will get another=
 shot at that $20-billion-plus program for aerial refueling tanker jets. =
=0ADespite its past misconduct, Boeing seems poised to get the job because =
it is a U.S. company and has taken steps to reform. Its competitor for the =
contract, a group led by Northrop Grumman, is proposing an aerial fueling f=
leet based on an Airbus plane. =0A"We have had a good year," said Boeing CE=
O Jim McNerney, who took over 18 months ago, in a recent interview at Boein=
g headquarters here. McNerney joined Boeing from 3M to quell a leadership u=
pheaval that makes the recent successes even more remarkable. =0AHis predec=
essor, Harry Stonecipher, was forced out amid revelations of an extramarita=
l affair with a senior Boeing executive. His lapse might have been overlook=
ed but for his charge to restore corporate integrity after his predecessor,=
 Phil Condit, quit in 2003 amid a Justice Department investigation into Boe=
ing's unethical tactics to win the Air Force contract.=0AOthers are more ex=
uberant than McNerney about Boeing's prospects. "Boeing is back on the top =
of the mountain," says author John Newhouse, whose new book, Boeing VersusA=
irbus, goes on sale next week. =0AWith an estimated $60 billion in revenue =
last year, Boeing is the world's biggest aerospace company and the USA's la=
rgest exporter. It seems on track to eclipse Airbus in sales when the Europ=
ean company reports its 2006 orders next week. =0ADespite its winning strea=
k, Boeing could be just one mistake =97 another ethical lapse on a governme=
nt contract or a major production glitch =97 away from a setback. =0A"Boein=
g couldn't do anything wrong last year," says aerospace analyst Scott Hamil=
ton of the Leeham Co. in Washington state, near where the bulk of Boeing's =
workforce is located. "But this year will be critical for them."=0ADesign, =
construction changes =0AAmong other challenges, Boeing is undergoing fundam=
ental changes in how it designs and builds airplanes. Boeing at one time di=
d almost all its design and manufacturing with its own workforce in the USA=
. Now, it's outsourcing more to cut costs, speed production and build relat=
ionships abroad that can translate into airplane orders. =0AResulting cutba=
cks affecting its U.S. workforce are sowing tensions with Boeing's unions. =
And the new processes heighten the pressure to meet the delivery schedule f=
or the Dreamliner.=0AMeanwhile, U.S. defense spending on new military aircr=
aft, hardware and services, the source of at least half of Boeing's annual =
revenue, is expected to fall as the costly Iraq war drags on. The more the =
Pentagon spends on troops in Iraq, the less it may have to spend on new wea=
pons, aircraft and other products Boeing provides.=0AAnd nobody believes Ai=
rbus, a sophisticated and creative company that still builds more airplanes=
 every year than Boeing, will be down for long.=0AAll eyes now are on Boein=
g's new 787 Dreamliner. The Dreamliner is billed as lighter, faster and mor=
e fuel-efficient than its predecessors in large part because its fuselage w=
ill be built entirely of man-made composite material, not the traditional a=
luminum. =0AThe wide-body jet, designed for about 250 passengers and set fo=
r commercial introduction in 2008, has garnered 471 orders to date, more th=
an any other brand-new jet ever developed. Airbus is years away from having=
 a competitive plane. =0AThe first 787 is scheduled to roll out in July at =
Boeing's Everett, Wash., plant, where final assembly will be done. Boeing i=
s outsourcing a record 70% of work on the Dreamliner, much of it to firms a=
broad. That means all of those highly complex parts must come together corr=
ectly and on time in Boeing's Everett plant for the company to deliver on t=
ime. =0AIts dozens of partners on the project include Alenia Aeronautica of=
 Italy; Fuji, Kawasaki and Mitsubishi of Japan; Dassault Systemes of France=
; Saab Aerostructures of Sweden; and Rolls-Royce of Britain. New software b=
y Dassault allows the far-flung work sites to be "virtually" linked so ever=
yone works out of the same database in real time with one set of drawings. =
=0AWith a new airplane being built in so many places, not everything is goi=
ng smoothly. Boeing has had to budget about $300 million more than planned =
on 787 research and development. It has dispatched a large number of additi=
onal Boeing engineers to Italy, where Alenia has struggled with the center =
fuselage.=0AMcNerney says he does not lose sleep over whether the Dreamline=
r will be the innovative jetliner Boeing has promised. He worries about mak=
ing the deadlines. "It's going to be a fantastic airplane," he says. "We ar=
e meeting all our benchmarks. I worry about schedule and timing, getting it=
 done when we promised to do it."=0AMissed deadlines can mean big losses an=
d ruined careers. Airbus, for example, is running 22 months behind on produ=
ction of its new A380 superjumbo jet, the company's flagship product. The d=
elays have wrought senior management shake-ups at Airbus, canceled orders a=
nd untold millions of dollars in delay compensation to customers.=0AWith so=
 much at stake with the 787 and other high-profile projects, Boeing can ill=
 afford any work disruptions such as the painful, month-long strike in summ=
er 2005 by the International Association of Machinists. Nearly 19,000 worke=
rs at Boeing Commercial Airplanes struck over pensions, health insurance an=
d job security, idling factories and costing an estimated $70 million a day=
 in lost revenue. =0AThe IAM is Boeing's largest labor union, representing =
tens of thousands of workers who do assembly and other jobs on passenger je=
ts and defense and space projects. The IAM contract covering the workers wh=
o struck will expire in summer 2008, not long after Boeing is to deliver th=
e first 787.=0ALast month, McNerney met for the first time since becoming C=
EO with leaders of the IAM, including the union's international president, =
Thomas Buffenbarger. Boeing spokesman Thomas Downey said the meeting was a =
routine annual get-together between the Boeing CEO and union chiefs, a prac=
tice begun by McNerney's predecessor.=0ABuffenbarger sees it differently. "=
I think they are looking down the road and don't want another strike," he s=
ays. =0AManagement's relationship with its other large union, the Society o=
f Professional Engineering Employees in Aerospace, is also strained. SPEEA =
has labor contracts expiring in 2008. McNerney met with that union's leader=
s for the first time in October. Although leaders of both unions were encou=
raged by the meetings, members are nervous. =0A"Our success is based on a b=
usiness plan that depends on more outsourcing than we've ever seen before,"=
 says SPEEA chief Charles Bofferding, who represents about 22,000 Boeing en=
gineers. "Airplane orders are up. Our standing in the world is up. But what=
's coming in the future?"=0ASome of Boeing's biggest successes last year ca=
me in federal defense and security contracts. In September, Boeing beat out=
 a who's who of the U.S. defense industry =97 including Lockheed Martin, No=
rthrop Grumman and Raytheon =97 to land a border-protection contract. =0ATo=
 cut illegal immigration, the Department of Homeland Security is building "=
virtual," or electronic, fences along the borders with Mexico and Canada. =
=0ABoeing will use sensor-equipped towers along 28 miles of heavily travele=
d Arizona-Mexico border near Tucson. The contract is valued at a modest $67=
 million. But McNerney calls it a "big win" because it shows Boeing is a co=
ntender for future Homeland Security work, an area he considers a prime opp=
ortunity for his company. =0ANASA disappointment =0APerhaps the biggest dis=
appointment for Boeing last year was the loss of a NASA contract to Lockhee=
d Martin in August. Lockheed, the world's biggest defense contractor, lande=
d the contract to build the nation's next manned spaceship, which will repl=
ace the space shuttle. For Boeing, which built the shuttle, it was a stingi=
ng defeat.=0ANow, Boeing is poised to bid on an Air Force request for propo=
sals for 179 aerial fueling tankers. It's the same contract that Boeing kno=
cked off track a few years ago. =0ABoeing's former CFO, Michael Sears, in 2=
002 recruited an Air Force procurement officer, Darleen Druyun, for a high-=
paying Boeing job while she was overseeing Pentagon contracts on which Boei=
ng was bidding. Druyun pleaded guilty to conspiracy and Sears pleaded guilt=
y to aiding and abetting illegal employment negotiations. Both served priso=
n sentences. The Air Force suspended competition for the tanker and is abou=
t to restart the process.=0AMcNerney, an affable and soft-spoken businessma=
n who took the top job 18 months ago, had no role in the scandal and has po=
sitioned the company to compete again.=0AIn August, McNerney appeared befor=
e the Senate Armed Services Committee to apologize for the procurement scan=
dal and for an earlier lapse by Boeing: In the late 1990s, two Boeing emplo=
yees obtained secret documents from defense rival Lockheed Martin, using so=
me of them to help win another Pentagon contract. The Air Force later strip=
ped Boeing of $1 billion worth of rocket-launch business. =0AMcNerney told =
the Senate committee Boeing would not take a $200 million tax deduction for=
 money it spent to settle the criminal ethics probes. Boeing paid a record =
$615 million penalty and instituted a companywide ethics program required b=
y the settlement. =0A'Boeing's contract to lose' =0ANot everyone in Boeing'=
s senior management saw merit in giving up a tax deduction to which the com=
pany was legally entitled, McNerney says. Some on his management team and o=
n the board thought the company had a duty to shareholders to save $200 mil=
lion. =0A"I thought it was the right thing to do," he says. He says that to=
day, Boeing's reputation as a defense contractor "by and large is good, a g=
ood recovery from difficult days."=0AHamilton agrees. "When you write a che=
ck for $600 million and don't take the tax deduction, people take notice," =
Hamilton says. "This is Boeing's contract to lose."=0ABoeing's biggest chal=
lenges now, he says, are keeping the Dreamliner on track =97 and avoiding o=
verconfidence. "Boeing," he says, "has been there before."=0AContributing: =
Thomas Ankner

[Index of Archives]         [NTSB]     [NASA KSC]     [Yosemite]     [Steve's Art]     [Deep Creek Hot Springs]     [NTSB]     [STB]     [Share Photos]     [Yosemite Campsites]