The article below from NYTimes.com has been sent to you by psa188@xxxxxxxxx /--------- E-mail Sponsored by Fox Searchlight ------------\ I HEART HUCKABEES - OPENING IN SELECT CITIES OCTOBER 1 From David O. Russell, writer and director of THREE KINGS and FLIRTING WITH DISASTER comes an existential comedy starring Dustin Hoffman, Isabelle Hupert, Jude Law, Jason Schwartzman, Lily Tomlin, Mark Wahlberg and Naomi Watts. Watch the trailer now at: http://www.foxsearchlight.com/huckabees/index_nyt.html \----------------------------------------------------------/ Trans-Atlantic Fare Cut September 28, 2004 JOE SHARKEY TRANS-ATLANTIC FARE CUT Jack Foley, the executive vice president of Aer Lingus-North America, concedes that he speaks heresy, if not outright apostasy. Yesterday, figuring that it can lure away business travelers exasperated by trans-Atlantic round-trip fares of $6,000 and up for business class, Aer Lingus, the Irish airline, announced sharply reduced fares in both business class and economy. The fare structure has been simplified and the need eliminated for round-trip purchases and Saturday night stayovers to obtain the best fare. Fares in business class have been permanently cut by 50 percent or more, and those in economy reduced by 20 to 30 percent. "The strategy is basically to say, the low-fare concept is coming to the Atlantic routes," Mr. Foley said yesterday. Some examples: Unrestricted nonstop one-way business-class fares between Los Angeles and Dublin are now $3,695, a 60 percent cut from previous fares. New York to Dublin is $1,504, a 43 percent reduction. Trans-Atlantic routes have long been plagued by high capacity and high fares. Aer Lingus uses seven Airbus A330's, with 24 business class seats in each, on about 47 round trips a week between the United States and Europe. BIG GAINS, BIG LOSSES International passenger traffic increased 18.7 percent in the first eight months of 2004, compared with the same period last year, the International Air Transport Association said yesterday. "More capacity is now entering all major markets,'' the trade group said in a statement. Its general director, Giovanni Bisignani, said, however, that with soaring oil prices eating up any gains, "We expect that the airline industry will lose between $3 billion and $4 billion" across the world this year. OFF WITH YOUR COAT The Transportation Security Administration has announced new screening procedures that will expand the use of manual pat-downs of passengers and give screeners more latitude in deciding when to refer a passenger to the more invasive secondary-screening process. The agency said the moves were in line with recommendations in the 9/11 commission report that all passengers be checked more thoroughly for explosives. All passengers are now required to remove coats and jackets and place them on the conveyor belt. Policies on shoe removal have also been changed. At many airports, travelers say, everyone is now required to remove shoes and place them on the belt. Before, those who knew their shoes would not trigger the magnetometer were free to walk through with their shoes on. BEST SHOWS IN THE AIR Among the world's commercial airlines, United Airlines, Virgin Atlantic and SriLankan Airlines have the best in-flight video and audio entertainment systems, according to an industry survey by the World Airline Entertainment Association, released at the group's annual trade show in Seattle last week. JOE SHARKEY http://www.nytimes.com/2004/09/28/business/28memo.html?ex=1097383107&ei=1&en=9a3341f727fb3fa1 --------------------------------- Get Home Delivery of The New York Times Newspaper. Imagine reading The New York Times any time & anywhere you like! Leisurely catch up on events & expand your horizons. Enjoy now for 50% off Home Delivery! Click here: http://homedelivery.nytimes.com/HDS/SubscriptionT1.do?mode=SubscriptionT1&ExternalMediaCode=W24AF HOW TO ADVERTISE --------------------------------- For information on advertising in e-mail newsletters or other creative advertising opportunities with The New York Times on the Web, please contact onlinesales@xxxxxxxxxxx or visit our online media kit at http://www.nytimes.com/adinfo For general information about NYTimes.com, write to help@xxxxxxxxxxxx Copyright 2004 The New York Times Company