On Fri, Sep 17, 2010 at 2:45 PM, Jeff Spaleta <jspaleta@xxxxxxxxx> wrote: > On Fri, Sep 17, 2010 at 11:25 AM, Matt Domsch <matt@xxxxxxxxxx> wrote: >> If we can't raise brand awareness for our primary trademark, can we really >> do so for a second freely-customizable image? > > If a 3rd party co-opts the customizable image for their own product > (wholely unrelated to Fedora) then they could very well raise brand > awareness using the logo..but it won't necessarily be awareness of > _our_ brand. It will be awareness of their brand. We'd no power to > stop them, and we'd only cause more confusion by continuing to make > use of the logo in an effort to make it stick as our brand. This is a > situation where we through our own actions end up hurting our own > brand recognition. Has this actually happened to another FOSS project? John _______________________________________________ advisory-board mailing list advisory-board@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/advisory-board
