Dude if you are going to go low fi you have to shoot iphone 3.
and its not about craft to an art director either unless they need it. If the look they want requires craft then thats what they will get. You are just a tool to an art director to achive the means to their end. In the cinema side of my business I have been asked many times to take pristine work and make it look like it was shot on 8mm. Just as I have been asked to take ad work and make it look instagram. The shots CAN"T and aren't done with iphones. They do in the end because of craft just look like it.
and its not about craft to an art director either unless they need it. If the look they want requires craft then thats what they will get. You are just a tool to an art director to achive the means to their end. In the cinema side of my business I have been asked many times to take pristine work and make it look like it was shot on 8mm. Just as I have been asked to take ad work and make it look instagram. The shots CAN"T and aren't done with iphones. They do in the end because of craft just look like it.
On Sun, Aug 25, 2013 at 1:24 PM, Herschel Mair - Photographer <herschel@xxxxxxxxxxxxxxxx> wrote:
Nope... Not about art. About craft.
And I want in to the Instagram fad before it dematerializes.
But My Iphone (version 00.01) died and I thought it prudent to wait for 5 ... No sooner was 5 out than talk of 6 was all the rage... I'm waiting...
Or maybe I'll buy a 4 sometime...
Or maybe a 90MP Hasselblad back.
Or a 120MP Samsung Geniusphone (Way smarter than a smartphone)... With a little birdie that chirps just before the image is made and autosmile/auto open-eyes/auto slimming/auto hairstyling.
H
On 8/25/2013 2:00 PM, Randy Little wrote:
As you both know ad work isnt about art. Its about marketing to a demographic in a way they can relate to. The hot thing is instagram. So professionals are askes to make work that looks like that. Low fi has been the trend for almost a decade and what defines low fi cool keeps getting more and more low fiish
On Aug 25, 2013 7:05 AM, "Herschel Mair - Photographer" <herschel@xxxxxxxxxxxxxxxx> wrote:
I wish we had a few ad agencies in Santa Fe! Maybe I could get a little work from them.... so I could buy myself some cool technology... maybe an iphone... And then Instagram...
On 8/25/2013 6:18 AM, Jan Faul wrote:
On Aug 24, 2013, at 11:06 PM, karl shah-jenner wrote:
while the RED videocam is impressing some
http://www.gizmodo.com.au/2013/08/these-frames-shot-with-the-new-6k-red-dragon-camera-are-stunning/
others are heading back to film:
http://www.gizmodo.com.au/2013/08/the-new-star-wars-will-be-shot-on-film-which-is-probably-great/
I liked the quote:
"film still carries a symbolic weight, that of sophistication and craf
kThe move to digital was a bit premature, for as usual in the US, we claim we don’t even though we do believe everything pouring out of advertising agencies.
All a manufacturer has to do is make a slick looking ad for some technological wonder (a car, portable device, camera, phone) and you’ll have 75% of the men in the country panting like they’re in heat. If gear heads spent more time with people than machines, we would have a more understanding and friendlier society.
Art Faul
The Artist Formerly Known as Prints------Art for Cars: art4carz.comStills That Move: http://www.artfaul.comGreens: http://www.inkjetprince.comCamera Works - The Washington Post
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