I think it would be the same with any demo. Interesting you dont do more. That might not work out of the box until you get enough business friends and likes. How long did it take to not need other forms of marketing in your case? I dont think I could give up direct mail and other traditional methods in my market yet.
From my Android phone on T-Mobile. The first nationwide 4G network.
-------- Original message --------
From: Lea Murphy <
lea@xxxxxxxxxxxxx>
Date: 06/09/2013 5:26 PM (GMT-05:00)
To: List for Photo/Imaging Educators - Professionals - Students <
photoforum@xxxxxxxxxxxxxxxxxx>
Subject: Re: Facebook
My website had a 'blog' link that takes the viewer to my professional FB page. My web address is on everything my clients receive.
I post at least one portrait from every session to my Facebook page…usually within the hour of doing the session. This creates interest from the parents (I photograph newborns, infants, children) as they can 'share' the image on their wall, tag family members and leave comments for me.
When the image is shared to a parent's 'wall' it becomes visible to all that parent's friends which creates more interest in the portrait and my work.
I can't tell you how many clients I have who come to me because they saw my portrait on their friend's wall…even though they haven't seen their friend since high school or college.
I used to do a blog featuring a portrait from each session but the ability to share the images on Facebook opened up a whole new world.
I do know that these images are often 'stolen' and saved to phones and iPads. I got over that in a hurry once I realized how proud people are of their children and how often they show the images to friends which, in turn, generates interest in my work.
If a parent sends me a new client, that parent receives a $50 referral credit which can be used on any product I offer in the studio. They get a little something andy I get a new client. Works wonderfully. I stopped advertising about four years ago.
Lea
On Jun 9, 2013, at 4:13 PM, RsLittle wrote:
Lea, how do you promote your facebook page that it results in responses? What is your demographic?
From my Android phone on T-Mobile. The first nationwide 4G network.
