My website had a 'blog' link that takes the viewer to my
professional FB page. My web address is on everything my clients
receive.
I post at least one portrait from every session to
my Facebook page…usually within the hour of doing the session.
This creates interest from the parents (I photograph newborns,
infants, children) as they can 'share' the image on their wall,
tag family members and leave comments for me.
When the image is shared to a parent's 'wall' it becomes
visible to all that parent's friends which creates more interest
in the portrait and my work.
I can't tell you how many clients I have who come to me
because they saw my portrait on their friend's wall…even though
they haven't seen their friend since high school or college.
I used to do a blog featuring a portrait from each session
but the ability to share the images on Facebook opened up a whole
new world.
I do know that these images are often 'stolen' and saved to
phones and iPads. I got over that in a hurry once I realized how
proud people are of their children and how often they show the
images to friends which, in turn, generates interest in my
work.
If a parent sends me a new client, that parent receives a $50
referral credit which can be used on any product I offer in the
studio. They get a little something andy I get a new client. Works
wonderfully. I stopped advertising about four years ago.
Lea
On Jun 9, 2013, at 4:13 PM, RsLittle wrote:
Lea, how do you promote your facebook page that it results
in responses? What is your demographic?
From my Android
phone on T-Mobile. The first nationwide 4G
network.
