A response Karl's Red One post I forwarded to very knowledgeable friend in pro video equipment field. Quote: I'm very familiar with the camera and have been watching its development over the last two years. There is much more to this than any of their hype suggests. The guy behind this product is the president of Oakley sunglasses, btw. 35mm size chips are really nothing new. There are three other much better cameras already on the market that have these size chips and are from companies that know what they are doing: Arri, Panavision and Dalsa Digital. Red doesn't make lenses. They offer them, but they don't make them and it is highly unlikely the ones they offer are anything remotely as good as the Zeiss, Angenieux and Cooke optics that the other manufacturers offer for their cameras. Those other lenses far eclipse the cost of the Red camera. A full set of Cooke primes would run $335,000. That $17k price includes nothing close to what all you need to start making movies. This is another example of marketing genius combined with the naive hopes of wannabes that don't understand the tools that are really needed. In the last analysis, it really doesn't matter much because the filmmakers with money will shoot either 35mm film or use an Arri D-20 or a Panavision Genesis (if going electronic) and the folks with no money will buy the new $7k Sony XDCAM-EX and call it a day. Mysterium chips, btw are made from Unobtanium! End quote. ********** Anyway, cell phone videos have an edgy, gritty look that is sooo NOW! AZ Build a 120/35mm Lookaround! The Lookaround Book. Now an E-book. http://www.panoramacamera.us > Jim Jannard the billionare put him honey where his mouth was and ponied up > for the R&D costs so the consumer gets the camera at rock bottom price. > any way you cut it, a 12Mp camera that can rip at 60fps is worht it's > weight in gold :) > karl