Re: Unnecessary Measures?

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> ...I didn't plan to start WWlll on this forum.  Michael

Nor did I.

I am only left wondering if there is any facet of our lives in which we are
not dosed with sugar-coated versions of truth. After last month's discussion
about photojournalism, and now this, I cannot help but feel this way.

To clarify, I did not say anything about what Michael Hughes calls the
"homely, just got in from milking the cows look" being preferred to the
finished image. What I said was "earlier stages", that is, those in which
she looks like someone "normal", typical of a person one might find in the
general public (with, at the very least, brushed teeth), have a conversation
with, relate to, et cetera.

I find it alarming that Western culture's vision of beauty is becoming
something which is increasingly unattainable without some form of digital
wizardry.

I was really impressed by the April 2007 issue of Vogue Magazine. Numerous
articles were devoted to challenging the "beauty myth". This falls in line
with Dove's "Campaign for Real Beauty," which maintains that physical
perfection is not a singularity; it only comes in the form of diversity.

I would like to see the proliferation of "real-world" models become a
reality. Is it possible that marketing would stand to gain from this
development? Certainly more people would be able to relate to the model in
an advert...

How would this affect the way models are selected? Photographed? Images
handled in Post-Processing? If suitable models are found in literally every
corner of the world, what would happen to photography budgets (primarily
within the fashion industry)?



Darin Heinz
Melbourne, Florida USA


See my photographs online at http://www.photo.net/photos/DarinHeinz/


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