On Sun, 30 May 2004 02:40:53 -0400 Dan Cardish <leicaman@xxxxxxxxxxxx> wrote: > These book references are all great to have, but I have already received a > query about the photos, and I have to reply very soon. > > Please don't take this the wrong way, but eve... Doubt if it can, somehow! But anyway: > >>>> I have been asked to provide a quote for a greeting card publisher > >>>> who wishes purchase the rights to use some of my photos for > >>>> greeting cards. Surely there must be any number of ways this could be done. The most transparent (and therefore best, imho) is on a royalty basis per card sold. The standard rule-of-thumb for physical distribution of artistic stuff is that the middlemen take 90% (retail takes 50% for a start). So if they offer you vastly less than 10% you're being ripped off, but if you demand vastly more than 10% they would be being ripped off. I must say I would be slightly suspicious of an established publisher who didn't start by quoting a standard rate. After all, it's much easier starting from the retail end to work backwards at how much you can afford to pay the photographer. Presumably you are not being commissioned to take new photographs, so your marginal costs on the sale are effectively zero, meaning there's indefinite elasticity[?] in what you could reasonably charge. Brian Chandler ---------------- Jigsaw puzzles from Japan http://imaginatorium.org/shop/ imaginatorium@xxxxxxxxxxxxx
