Am 16.03.2013 14:09, schrieb Paul Davis: > On Sat, Mar 16, 2013 at 9:00 AM, Chris Bannister <cbannister@xxxxxxxxxxxxxxx >> wrote: > >> On Thu, Mar 14, 2013 at 08:36:40PM +0300, Louigi Verona wrote: >>> I agree. Of course, you cannot make total crap a success, no matter >>> how much money you spend on marketing, but once you are beyond total >>> crap, marketing is key! >> >> Yeah, I sort of agree, depending on the product, but how do you explain >> the success of Coca Cola and McDonalds. I reckon they are only >> successful *BECAUSE* of the marketing. >> > > as one of my very insightful small business friends likes to say "under > capitalism all food tends to fat, sugar and salt". > > these are the taste experiences we crave and enjoy (salt is a bit different > - its very bitter by itself, but has massive positive impacts on our > appreciation of *other* flavor). coca cola and mcdonalds, for all the utter > crap that they peddle, have created products that manage to appeal to these > cravings. Correct. Most childern, that ever have tasted the Burger will not allow their parents to pass by a McDonalds/BurgerKing "restaurant" whithout heavyly demanding to stop and buy. Anyway: the marketing is not only the advertisement, that is not even the most important part. The most important is, that *there are* MacDonalds/BurgerKing/CocaCola selling points on every corner upon the face of the planet. And everybody, who walks in, *knows* what he/she will find inside. It is a selling-infrastructure, that sells products. If you have none, you do not compete... > of course, it can be done much better, but they're in the > business of doing it well enough, for less money. although marketing has > undoubtedly played a role, i'm sure you could have spent the same amount as > both of them combined to sell arugula salad with roast beets, goat cheese, > roasted walnuts and a blackberry balsamic dressing and gone precisely > nowhere. although hmm, that does sound pretty good ... There was a franchise here in Berlin trying to sell such stuff, they called them self Gorilla. The food was not so bad but not fantastic either and about 30% more expensive then other fast food vendors. They have closed down.... > > > > _______________________________________________ > Linux-audio-user mailing list > Linux-audio-user@xxxxxxxxxxxxxxxxxxxx > http://lists.linuxaudio.org/listinfo/linux-audio-user > _______________________________________________ Linux-audio-user mailing list Linux-audio-user@xxxxxxxxxxxxxxxxxxxx http://lists.linuxaudio.org/listinfo/linux-audio-user
