>>> I am not a marketing expert, but words like 'Linux', 'FLOSS' might be >>> frightening people. 'Opensource', 'Ardour' and 'Ubuntu' (and probably >>> Creative Commons) are words which lay much better in 'the market'... > >>I cannot begin to describe how much I disagree with "rebranding" what is >>being done to make it go big. Sure "open source" is a nice term, and >> "create >>commons" is too, but one should stand with what it is that your *actually >>doing*, and dimming it down for people getting into the scene is not >> going >>to improve the situation in the long run. Turning them into a veteran >> linux >>audio guys: that's a better goal. > >>Restating: I disagree with the idea of "marketing" names for what we do. >>People will be draw to the comunity *because* of what we do, not because >> of >>*how we brand* what we do. > > Unfortunately, I won't agree there! > > The company I work for produce software (a very VERY big company), and > they have a whole department for branding. > > I know it is "sad", and as a developer, I feel that "if it is a good > software, they will come"... > > But...not so... > > May be rebranding is the wrong idea though. > > GNU is (one of) the License for Open Source Software. > CC is (one of) the License for Artistic Content. > > We might need out own brand for the advertising part! (A new step in > the Business Model). > > > > Another thing I was thinking about is this: When we release a > software, it's really easy to know it's an open source software, it > has the GNU License for example... For music rights, we have the CC > license... > What about creating a logo for music created only with open source > software? > > Instead of having in the description of my band "oh I use only open > source software blablabla", just a simple logo attached on the website > of the band... > I think somebody mentionned that Lord Of the Ring sound production was > done in Ardour... Imagine if on each poster of the movie there were > just a small logo claiming that! > Not quite. Weta Studios is a linux house. They have their own custom built tools. However, Sony Studio in Hollywood has a Harrison console running ardour and that was used for the sound track on many very popular movies so far. -- Patrick Shirkey Boost Hardware Ltd _______________________________________________ Linux-audio-user mailing list Linux-audio-user@xxxxxxxxxxxxxxxxxxxx http://lists.linuxaudio.org/listinfo/linux-audio-user
