>> I am not a marketing expert, but words like 'Linux', 'FLOSS' might be >> frightening people. 'Opensource', 'Ardour' and 'Ubuntu' (and probably >> Creative Commons) are words which lay much better in 'the market'... >I cannot begin to describe how much I disagree with "rebranding" what is >being done to make it go big. Sure "open source" is a nice term, and "create >commons" is too, but one should stand with what it is that your *actually >doing*, and dimming it down for people getting into the scene is not going >to improve the situation in the long run. Turning them into a veteran linux >audio guys: that's a better goal. >Restating: I disagree with the idea of "marketing" names for what we do. >People will be draw to the comunity *because* of what we do, not because of >*how we brand* what we do. Unfortunately, I won't agree there! The company I work for produce software (a very VERY big company), and they have a whole department for branding. I know it is "sad", and as a developer, I feel that "if it is a good software, they will come"... But...not so... May be rebranding is the wrong idea though. GNU is (one of) the License for Open Source Software. CC is (one of) the License for Artistic Content. We might need out own brand for the advertising part! (A new step in the Business Model). Another thing I was thinking about is this: When we release a software, it's really easy to know it's an open source software, it has the GNU License for example... For music rights, we have the CC license... What about creating a logo for music created only with open source software? Instead of having in the description of my band "oh I use only open source software blablabla", just a simple logo attached on the website of the band... I think somebody mentionned that Lord Of the Ring sound production was done in Ardour... Imagine if on each poster of the movie there were just a small logo claiming that! Aurélien _______________________________________________ Linux-audio-user mailing list Linux-audio-user@xxxxxxxxxxxxxxxxxxxx http://lists.linuxaudio.org/listinfo/linux-audio-user
