><SNIP> You could always add a brief > explanation of what ogg is and why it exists to give your audience the > chance to make a conscious choice instead of just going for the format > they have been told to use by big brother... I kinda like that one. that's even not too bad on the marketing side - you can get that niche that likes to be ahead of the pc game, or ahead of big brother - especially if your image is that matrix revolution type thing. gotta make it easy though. hmmm....