On 9 Jan 2015, at 13:47, Carsten Schiefner <carsten@xxxxxxxxxxxx> wrote: > Hi Robin, > > On 09.01.2015 14:04, Robin Wilton wrote: >> I just hope it doesn’t backfire on them. Social media has a way of >> subverting heavy-handed corporate initiatives. >> >> In particular, the hashtag “#smilewithacoke” seems to me to be >> dangerously close to something much ruder, in English. >> >> It would be terrible if social media folks used that to make this >> trademark grab look ridiculous. > > are you planting ideas into people's minds? ;-> You might think that. I couldn’t possibly comment. ;^, > > Best, > > -C.
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