Re: [Internet Policy] Coca Cola applies to protect Twitter Hastags.

[Robin Wilton <wilton@xxxxxxxx>]

I just hope it doesn’t backfire on them. Social media has a way of subverting heavy-handed corporate initiatives. 

In particular, the hashtag “#smilewithacoke” seems to me to be dangerously close to something much ruder, in English.

It would be terrible if social media folks used that to make this trademark grab look ridiculous.

R

Robin Wilton
Technical Outreach Director - Identity and Privacy
Internet Society

email: wilton@xxxxxxxx
Phone: +44 705 005 2931
Twitter: @futureidentity

On 9 Jan 2015, at 12:26, mohammed serrhini <serrhini@xxxxxxx> wrote:

I tell you that it is a pure marketing operation that aims to create the event that everyone will be talking about the cocacola brand, I'm a guy who know well cocacola environment I worked at cocacola bottler. the success of cocacola is based on Patent Trademark , from it secret formula to Twitter hashtags
the success of cocacola is due to the visibility of his logos everywhere look when you walk into town around world;  imposible not to see the Cocacola logo in every 100 meters. so these hashtags '#cokecanpics' And '#smilewithacoke will surely enhance the web visibility.

Mohammed Serrhini

Thu, 8 Jan 2015 04:19:24 +0500 от Fouad Bajwa <fouadbajwa@xxxxxxxxx>:

Sounds like Thomas Piketty's economic theory. Some have too much of
the world's wealth so they may go ahead and waste it over the silliest
of many things out there online instead of doing what matters, but
what matters to them are profits and wasting money over sillier things
in life ;)

On Thu, Jan 8, 2015 at 3:12 AM, "Carlos Raúl G." <crg@xxxxxxxxxxx> wrote:
> +1 George
> ;)
>
> Carlos Raúl Gutiérrez
> +506 8837 7176 (New Number)
> Enviado desde mi iPhone
>
>> El ene 7, 2015, a las 1:00 PM, George Sadowsky <george.sadowsky@xxxxxxxxx> escribió:
>>
>> If we do, I recommend the acronym TRASH.
>>
>>> On Jan 7, 2015, at 8:02 AM, Carlos Raul Gutierrez <crg@xxxxxxxxxxx> wrote:
>>>
>>> Do we now need a Twitter Corporation for Assigned Hashtags?????
>>> Carlos Raúl Gutiérrez
>>> ISOC Costa Rica Chapter
>>> skype carlos.raulg
>>> +506 8837 7176 (New Phone number!!!!)
>>> ________
>>> Apartado 1571-1000
>>> COSTA RICA
>>>
>>>
>>> 2015-01-07 7:15 GMT-06:00 Sivasubramanian M <isolatedn@xxxxxxxxx>:
>>>>
>>>> Drinks maker Coca-Cola has filed two trademark applications covering Twitter
>>>> hashtags. Documents filed at the US Patent and Trademark Office in December
>>>> show that the multinational company has applied to trademark ‘#cokecanpics’
>>>> and ‘#smilewithacoke’. It is not clear how the hashtags will be used across
>>>> Coca-Cola’s various Twitter accounts, but the drinks brand has been known to
>>>> encourage interaction with its more than two million followers. The company
>>>> uses the #cokejourney slogan on Twitter to promote personal development
>>>> among Coca-Cola fans.
>>>>
>>>>
>>>> http://www.trademarksandbrandsonline.com/news/coca-cola-applies-to-trademark-hashtag-slogans-4231?utm_source=World+IP+Review&utm_campaign=7ee08f8856-TBO_Digital_Newsletter_07_01_2015&utm_medium=email&utm_term=0_d76dcadc01-7ee08f8856-27046057
>>>>
>>>>
>>>>
>>>> Sivasubramanian M
>>>>
>>>> _______________________________________________
>>>> To manage your ISOC subscriptions or unsubscribe,
>>>> please log into the ISOC Member Portal:
>>>> https://portal.isoc.org/
>>>> Then choose Interests & Subscriptions from the My Account menu.
>>> _______________________________________________
>>> To manage your ISOC subscriptions or unsubscribe,
>>> please log into the ISOC Member Portal:
>>> https://portal.isoc.org/
>>> Then choose Interests & Subscriptions from the My Account menu.
>>
> _______________________________________________
> To manage your ISOC subscriptions or unsubscribe,
> please log into the ISOC Member Portal:
> https://portal.isoc.org/
> Then choose Interests & Subscriptions from the My Account menu.



-- 
Regards.
--------------------------
Fouad Bajwa
ICT4D and Internet Governance Advisor
My Blog: Internet's Governance: http://internetsgovernance.blogspot.com/
Follow my Tweets: http://twitter.com/fouadbajwa
_______________________________________________
To manage your ISOC subscriptions or unsubscribe,
please log into the ISOC Member Portal:
https://portal.isoc.org/
Then choose Interests & Subscriptions from the My Account menu.

С уважением,
mohammed serrhini
serrhini@xxxxxxx
_______________________________________________
To manage your ISOC subscriptions or unsubscribe,
please log into the ISOC Member Portal:
https://portal.isoc.org/
Then choose Interests & Subscriptions from the My Account menu.

Attachment: signature.asc
Description: Message signed with OpenPGP using GPGMail