Hi Robin, On 09.01.2015 14:04, Robin Wilton wrote: > I just hope it doesn’t backfire on them. Social media has a way of > subverting heavy-handed corporate initiatives. > > In particular, the hashtag “#smilewithacoke” seems to me to be > dangerously close to something much ruder, in English. > > It would be terrible if social media folks used that to make this > trademark grab look ridiculous. are you planting ideas into people's minds? ;-> Best, -C.