Ted, On 20/03/2014 06:55, Ted Lemon wrote: > On Mar 19, 2014, at 10:08 AM, John G. Scudder <jgs@xxxxxx> wrote: >> Street cred that can be purchased with "gee-whiz and flashy" is street cred I don't want. > > Is it your impression that the current SOW aims to make the web site "gee whiz and flashy?" I think there are three reasons for concern about this. 1. The confusion of two audiences: current and new users of the IETF site as a working tool, and the "outreach" audience described by "These individuals include policy makers, managers of current or potential IETF participants, and C-level executives from the organizations of IETF participants." 2. Several instances of marketing-speak that I mentioned in my long message. 3. The absence of a clear requirement to be simple and avoid bells and whistles. Knowing what I know of professional web designers, this amounts to a licence to jazz up the site. Brian