On Fri, Feb 3, 2017, at 05:27 PM, Matthew Miller wrote: > On Fri, Feb 03, 2017 at 10:53:55AM +0100, Brian Exelbierd wrote: > > This is great data and I'd like to see us build a database of both > > performance and where we are actually running these kinds of > > experiments. > > Like, a wiki page or something? :) Whatever marketing is committed to using and not abandoning :) I'd prefer data committed to pagure :) > > Looking at these particular ads and the others on the page, I think we > > should consider making our logos bigger and adding the Fedora 'f'. We > > seem to have a text heavy ad compared to others. I am not saying that > > is why our clicks are what they are, but I think we should engage design > > for a better design. > > These are from the design team. :) But we can definitely ask for a > refresh. > > > Can we swap the ads out easily? That would allow us to pick things to > > focus on and run ads targeting specific features at release time. > > So, several things. > > In order for the ads to run, they need six upvotes. It's not explicitly > against the rules but feels very much like cheating to replace the ad > within the post with existing upvotes. So, new ads would require new > votes. That's fine, but needs a little bit of caution. I think it is reasonable for us to be open and transparent about our desire to swap the ads and to only do so when the new ones have hte proper upvotes. > There are several different sites that are relevant: Superuser, for > general tech/geek/enthusiast stuff; Unix/Linux Stack Exchange, which is > self-explanatory; Serverfault, for sysadmins; Open Source Stack > Exchange, which is more about community and practices; and Stack > Overflow itself, which is for programmers. All of these could have ads > with different targetted messages. +1 for both having a target and then targetting. > The rules are also different for Stack Overflow vs. everything else. On > everything else, the ads are refreshed annually and it's okay to reuse > the same ones every year. They can be for anything related to the > site's theme. > > On Stack Overflow, the ads are refreshed every half year and must > specifically be soliciting the participation and contribution of > programmers writing actual source code "or other programmery things > (documentation, code review, bug fixes, etc.)." The project can > resubmit, but the ad must change. I haven't requested design work for > this because of the need for refresh, but maybe it would be worth it — > and if we do this, we *should* pick a specific need and focus on it. > (Like, "Fedora needs coders for the new Docs project", "Help Fedora Fix > AskBot", etc.) We can possibly use the "Help Wanted Wednesday" as fodder for this if it becomes a thing. regards, bex _______________________________________________ Fedora Marketing mailing list -- marketing@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to marketing-leave@xxxxxxxxxxxxxxxxxxxxxxx
