Re: RFC: Marketing collateral plan

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On Tue, Jul 28, 2015 at 11:24:36AM -0400, Máirín Duffy wrote:
> >* Convince them to move from advanced user to contributor
> I'm not sure how release-specific materials would help achieve this
> end (once the release is out, it's a bit late to help out with
> feature x?)

I guess I agree on that.

> We have a lot of pre-existing non-release-specific materials on this
> on the wiki that could stand to use improvement and updating
> (although Fedora Hubs is, from my POV, the primary effort towards
> this goal right now; part of the idea of that is that our team
> joining/bootstrap processes vary so wildly across the project that a
> system that's a bit more flexible in capturing them for newbies is
> going to be better than having mostly out-of-date / non functional
> static content.)

+1 to both.


> >* Help enable them to be ambassadors (either in our official sense or
> >   more informally as advocates to other potential users)
> Again, this probably isn't release specific? Unless you're saying
> the already-users could use the materials to promote Fedora in their
> own context (which is fine, but then the actual reader of the
> material doesn't use it - again - so the focus is non-users, not
> already-existing users. The existing user's part in this equation is
> finding a link to the PDF to print it out.)

Yes, promoting in their own context is exactly what I'm thinking. Helps
someone become the go-to person in their organization for questions
about what's new.

> >* Simply to reinforce / retain loyalty
> That's where the swag comes in. :) Maria Leonova, who recently
> started as an intern on my team, is going to be working within the
> Fedora Design team on a long-term effort to clean up our print-ready
> swag designs and expand where deemed necessary. (Part of the process
> is going to involve interviewing ambassadors to figure out what
> kinds of swag are most effective / needed.)

Awesome.


-- 
Matthew Miller
<mattdm@xxxxxxxxxxxxxxxxx>
Fedora Project Leader
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