Generic Marketing release cycle schedule (draft)

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Attached.

This is a draft of a skeleton schedule with all the milestones we'll have to hit every release, to be customized at the start of each cycle to create that cycle's particular schedule. (Because stuff like "alpha readiness meeting" will be repeated every cycle, stuff like "get Fedora Insight up and running" won't.)

Emphasis on the word *draft.* Are there any other tasks that *must* be completed every cycle? Tasks listed here that don't need to be done every cycle?

John, the formatting is pretty awful here - it might be easier to go through and change the dates from things like "beta readiness mtg+1wk" to things like "week 1 - week 3"... we can do that on gobby if you'd like.

F12 schedule coming on Monday.

--Mel
Cleanup the wiki from the obsolete marketing cycles		start of cycle	start of cycle+1wk

Cycle the wiki pages to the new release                      start of cycle	start of cycle+1wk

Alpha Readiness Meeting				mtgdate			mtgdate         

List potential talking points and feature profiles			Feature freeze		Feature freeze+1wk

Decide format (podcast, video, text, etc) and provider (Docs or News) for each talking point and feature profile		Feature freeze+2wk	Feature freeze+3wk

In-depth feature profiles from 0% to 75% completion			Beta availability-6wks	Beta availability-2wks

Contact News beats people about topics/features we cover          as soon as feature profiles are 75% complete	that date +1wk

Drafts of talking points completed		beta availabiity-3wks	Beta availability-2wks

Beta Readiness Meeting                                     mtgdate	mtgdate

Open the call for release slogan suggestions                  beta readiness mtg-1wk	same

Release slogan selection                                 beta readiness mtg+1wk		same

Finish the in-depth feature profiles                     beta-2wks	beta

Meet with RH Brand to discuss additional/supplemental RH-provided marketing materials that may be coming out (video, press blog, etc)	beta	beta+1wk

Brief FAMSCo on talking points and propagate link to Ambassadors	beta-2wks	beta-1wk

Update the press kits                                    beta-1wk	  general avail-6wks

Final release slogan is ready for websites/design            beta readiness mtg - 2wks	same

Update and freeze the screenshots page                                    beta availability	+1wk
Update and freeze the Fedora tour page                                    beta availability	+1wk

Brief News Distribution Network on tour page and other marketing materials created to date		beta-1wk	beta+1wk

Monitor community news sites and provide corrections and additional information as needed		beta-4wk	gen availability + 4wk

Final Readiness meeting                              mtgdate	mtgdate

GA Day social media explosion sprint                                               date	date
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