Man, now I wish I could go to FUDCon!! There's a slight chance I'll
be able to get work to send me, but the economy's got budgets really
tight. And I've got a meeting on Thursday that will take up half the
day, so I won't be able to make it to the marketing meeting.
Added original proposal text to the wiki page.
On Tue, Dec 16, 2008 at 5:32 AM, Jack Aboutboul <jaa@xxxxxxxxxx
<mailto:jaa@xxxxxxxxxx>> wrote:
Hello Lisa,
Welcome to the team and thanks for all the awesome input and
feedback. I propose that we go ahead with the idea, moving
swiftly. I will be at FUDCon as will Colby (RH A/V Guru) and we
can begin taking pictures and video/audio there as well.
Right now, I have set up a blank wiki page so we can start
aggregating everything around this effort. It can be found here:
https://fedoraproject.org/wiki/Marketing/Fedora_Picture_Book
Lisa, can you please post up what you have in this email on that
page. Also, are you available to attend the marketing meeting
this Thursday at 3 Eastern, 12 Pacific?
I think the first step is to get pricing from somewhere, and
according to that figure out how many pages the book should be.
Ideally, I would think we should aim for 200 pages. What do
y'all think?
Thanks,
Jack
Lisa Brewster wrote:
My apologies for hijacking this thread with multiple posts,
but I started brainstorming on my way home from work and
wasn't able to stop until I wrote all my thoughts down.
Questions / discussion points are in brackets. Provided this
idea generates some halfway creative submissions, I see it
turning into a great grassroots marketing campaign.
Fedora: The Book
Objectives
Driven by the Fedora Ambassadors, the goal of this photo
project is to communicate what Fedora means to us and our
communities. Images should show a Fedora user holding an
object that symbolizes how the software empowers him or her in
the Fedora principles of infinity, freedom, or voice [is
principles the right word to use here?]. Submissions should
include a short description (250-500 words) of how the subject
uses the software and how this photo demonstrates one of the
principles.
Photographers are open to interpret this theme as concretely
or abstractly as they like. For example, you could choose to
photograph something as straightforward as a teacher you
encouraged to use Fedora in the classroom holding an apple
with a Fedora sticker on it, or you could have someone
photograph you holding a personal item that symbolizes what
inspired you to join the project. Feel free to brainstorm for
whimsical ideas as well, such as a developer covered in
peanuts (because you have to be "nuts" to work for free,
right?). Group photos are also acceptable, such as a group of
ambassadors holding stacks of livecds to be distributed or
XO's in the wild.
One photo per week will be posted on $website. Once enough
submissions are collected [one year's worth = 52?], selected
photos will be published in a collectable book available for
purchase. All proceeds will be donated to $cause.
Requirements
Images should be of high quality and at least $x-resolution by
$y-resolution. You don't have to be a professional
photographer, but composition, focus, and lighting are vital
to communicating a strong message. If in doubt of your
photography skills, feel free to ask a friend or post your
idea to $mailinglist to see if we can find someone in your
area who's willing to help [maintain a wiki page for volunteer
photographers?].
Images must contain at least one person holding an object.
The criteria defining both person and holding is flexible and
could incorporate using hands, feet, or items resting on the
body of people, robots, statues, animals, or other creative
interpretations as long as it applies to Fedora and you can
explain how it demonstrates infinity, freedom, or voice. The
subject's face does not have to be visible. [Legal: do we
need model release forms?]
Images must be licensed in a manner that allows derivative
works [and commercial? Not sure what's required for "proceeds
go to charity" use]. The Fedora logo and editorial text based
on your description will be superimposed on the image, and it
may be adjusted for color, brightness, contrast, etc. [Legal:
what else is needed here?]
Inspiration
Want to contribute to The Book but aren't sure where to begin?
Read over the following list of power words to see if any
experiences of how you've enriched someone's life because of
Fedora come to mind:
* success stories
* empowerment
* pride
* culture
* diversity
* strength
* knowledge
* community
* extraordinary people
* solutions
* freedom
* sharing
* adoption
* innovation
* contribution
On Mon, Dec 15, 2008 at 10:58 PM, Lisa Brewster
<sophistechate@xxxxxxxxx <mailto:sophistechate@xxxxxxxxx>
<mailto:sophistechate@xxxxxxxxx
<mailto:sophistechate@xxxxxxxxx>>> wrote:
D'oh, this is the marketing list. There are so many
projects and
ideas and excited people that I'm having trouble keeping up
with
everything that's going on! But yeah...new ambassador, noob
mistake, nice to meet you, etc etc etc. =]
On Mon, Dec 15, 2008 at 10:51 PM, Lisa Brewster
<sophistechate@xxxxxxxxx <mailto:sophistechate@xxxxxxxxx>
<mailto:sophistechate@xxxxxxxxx
<mailto:sophistechate@xxxxxxxxx>>> wrote:
I love this idea! But instead of using a specific item
across
all photos, I think it would be great to embrace the vast
number of cultures involved in Fedora and let each
person pick
something unique that symbolizes their contribution or what
Fedora means to their community. This is a great
project that
can evolve over time through a photoblog, and once enough
submissions are gathered we could look at different
publishing
options.
I suggest establishing some kind of guidelines to establish
visual unity (or at least an unobtrusive watermark for
photos
used on the web). Anyone else wanna pick up the
brainstorming
stick here?
As a photographer willing to travel in the Southern
California
area, I'm in!
PS: This is also my first contribution to the ambassadors'
mailing list. Hi!
2008/12/15 Ian Weller <ianweller@xxxxxxxxx
<mailto:ianweller@xxxxxxxxx>
<mailto:ianweller@xxxxxxxxx <mailto:ianweller@xxxxxxxxx>>>
<braindump>
An entire release ago (6 months) Jeff Spaleta made the
proposal to this
list[1] for Fedora to produce a (virtual?) coffee table
book containing
candid pictures of Fedora contributors all holding a
specific trinket
that could represent what the community stands for
(perhaps something as
simple as a Fedora logo) -- or with speech bubbles
containing a single
word that the contributor thinks encompasses the
purpose/meaning/whatever of Fedora in their native
language.
Seeing how we're coming up upon a major NA FUDCon,
with an
EMEA FUDCon
around the corner (... right?) should we make an
attempt
to start this
concept back up again?
It'd be nice to be able to sell a physical book and
donate
the proceeds
to OLPC or something. (Not sure if this is even viable
because of the
high number of Fedora contributors[2].)
The key things that need to be done to get this rolling
again are
1) decide on a trinket (or something else to tie
the whole
production
together, i.e., speech bubbles)
2) start taking photos at FUDConF11[3]
Other brain dumps or thoughts to follow?
</braindump>
[1]:
http://www.redhat.com/archives/fedora-marketing-list/2008-May/msg00315.html
[2]: Not that I'm saying this isn't good!
[3]: We can't limit this to attendees of FUDConF11,
of course.
--
Ian Weller <ianweller@xxxxxxxxx
<mailto:ianweller@xxxxxxxxx>
<mailto:ianweller@xxxxxxxxx
<mailto:ianweller@xxxxxxxxx>>>
http://ianweller.org
GnuPG fingerprint: E51E 0517 7A92 70A2 4226 B050 87ED
7C97 EFA8 4A36
"Technology is a word that describes something that
doesn't work yet."
~ Douglas Adams
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Lisa Brewster
http://www.sophistechate.com
