Re: Branding Mission Statement - Re: Workstation WG call for agenda 2016-Dec-05

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----- Original Message -----
> 
> 
> 
> 
> ----- Original Message -----
> > From: "Bastien Nocera" <bnocera@xxxxxxxxxx>
> > To: "Discussions about development for the Fedora desktop"
> > <desktop@xxxxxxxxxxxxxxxxxxxxxxx>
> > Sent: Monday, December 5, 2016 8:44:44 AM
> > Subject: Re: Branding Mission Statement - Re: Workstation WG call for
> > agenda 2016-Dec-05
> > 
> > 
> > 
> > ----- Original Message -----
> > > Hi, so I haven't put anything on the wiki yet, but here is my current
> > > proposal:
> > > 
> > > Mission statement for Branding
> > > We want to use branding elements in our desktop to create a distinct
> > > visual
> > > identity for Fedora Workstation.
> > > These branding elements should signal that Fedora Workstation is more
> > > than
> > > just a sum of its parts and over
> > > time develop instant recognizability of Fedora Workstation in
> > > screenshots,
> > > presentations and daily use.
> > > 
> > > -------------
> > > I be happy for input and improvement suggestions from the community on
> > > this.
> > > Be aware that we are trying to
> > > be systematic about this, so lets do this step by step. This statement is
> > > meant to clearly show what we want
> > > to achieve with our branding, so it avoids talking about implementation.
> > > We
> > > will then later talk implementation
> > > in light of this mission statement.
> > 
> > I'd remove the "instant recognizability". You can't do instantly, nobody
> > can.
> > Fullscreen applications are in control of what they display, and I don't
> > see
> > how you could recognise *instantly* a presentation made on a Windows or
> > Linux
> > machine.
> 
> Sure, I am open to removing or changing the word instant, on the other hand
> the
> mission statement is meant to convey general intent, not cover every possible
> implementation corner case, so the fact that there are corner cases where we
> would
> not be able to fulfil the wording of the mission statement isn't really a
> problem
> IMHO.

The mission statement is what you want to achieve. If what you want to achieve
is impossible, how do we work towards an unachievable goal?

> > I also don't see why we'd need a distinct visual identity. Here, you're
> > delving
> > into implementation details. I think we can make Fedora recognisable
> > without
> > a distinct visual identity.
> Not sure I would agree its implementation details, and I am not sure how you
> would
> make something recognisable without making it distinguishable?

Distinct means it's clearly different. Those car models aren't distinct:
https://medium.com/swlh/the-zombie-mobile-b03932ac971d
though they're recognisable (through their badges, accessories, specific colour
schemes, etc.). An SUV and a sedan are distinct.
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