Re: Branding Mission Statement - Re: Workstation WG call for agenda 2016-Dec-05

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----- Original Message -----
> From: "Bastien Nocera" <bnocera@xxxxxxxxxx>
> To: "Discussions about development for the Fedora desktop" <desktop@xxxxxxxxxxxxxxxxxxxxxxx>
> Sent: Monday, December 5, 2016 8:44:44 AM
> Subject: Re: Branding Mission Statement - Re: Workstation WG call for agenda 2016-Dec-05
> 
> 
> 
> ----- Original Message -----
> > Hi, so I haven't put anything on the wiki yet, but here is my current
> > proposal:
> > 
> > Mission statement for Branding
> > We want to use branding elements in our desktop to create a distinct visual
> > identity for Fedora Workstation.
> > These branding elements should signal that Fedora Workstation is more than
> > just a sum of its parts and over
> > time develop instant recognizability of Fedora Workstation in screenshots,
> > presentations and daily use.
> > 
> > -------------
> > I be happy for input and improvement suggestions from the community on
> > this.
> > Be aware that we are trying to
> > be systematic about this, so lets do this step by step. This statement is
> > meant to clearly show what we want
> > to achieve with our branding, so it avoids talking about implementation. We
> > will then later talk implementation
> > in light of this mission statement.
> 
> I'd remove the "instant recognizability". You can't do instantly, nobody can.
> Fullscreen applications are in control of what they display, and I don't see
> how you could recognise *instantly* a presentation made on a Windows or Linux
> machine.

Sure, I am open to removing or changing the word instant, on the other hand the 
mission statement is meant to convey general intent, not cover every possible
implementation corner case, so the fact that there are corner cases where we would
not be able to fulfil the wording of the mission statement isn't really a problem
IMHO.

> I also don't see why we'd need a distinct visual identity. Here, you're
> delving
> into implementation details. I think we can make Fedora recognisable without
> a distinct visual identity.
Not sure I would agree its implementation details, and I am not sure how you would
make something recognisable without making it distinguishable?

Christian

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