Re: Fedora.next Product Branding

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To hopefully kick off some discussion on this so we can reply to Ryan and Mairin
here is some initial thoughts from me:

--- Original Message -----
> From: "Ryan Lerch" <rlerch@xxxxxxxxxx>
> To: "Discussions about development for the Fedora desktop" <desktop@xxxxxxxxxxxxxxxxxxxxxxx>
> Sent: Thursday, May 22, 2014 3:55:28 PM
> Subject: Re: Fedora.next Product Branding
> 
> On Thu 14 Nov 2013 04:26:33 PM EST, Ryan Lerch wrote:
> > *This is sent with my Fedora Design Team hat on*
> >
> > With the creation of 3 products for Fedora, the Fedora Design Team
> > anticipates manynewquestions aroundFedora'sbrand. As the main
> > caretakers of the Fedora brand, weare going to have to figure these
> > things out within the next few months. For example, the Design Team is
> > starting to think about how to answer these types of questions:
> >
> > • Should each product have its own logo? or
> > • Can you add our product to the Fedora website? or
> > • Can you make our product its own website? (How should we represent
> > these products on the website? Should we allow products to have their
> > own separate websites?)
> >
> > To start off the rebranding discussion, the Fedora Design Teamhas4
> > basic questions for each of the 3 product-focused working groups to
> > answer:

Here are my suggestions to what we can answer here:

> > (1) What problem does your product solve, in one sentence?
Make computers be a more productive tool for our target audience

> > (2) Who is the target audience for your product, in one sentence?
While all users are welcome are tailoring our experience towards being the leading operating system for developers and sysadmins.

> > (3) List at least 5 products that successfully target the same target
> > audience you are after.
MacOS X, Windows, Ubuntu. (Don't really think there are anyone else)

> > (4) List at least 5 products that try to solve the same problem.
I don't know how to usefully answer this question, I noticed that Stephen Galagher answered a slightly different
question (List at least 5 products that successfully target the same target, which is a bit easier to answer:
O'Reilly books, Apple hardware, The Big Bang Theory. I was also thinking about Jolt Cola and Wired Magazine, but I am not sure
how popular either still is.


> > We are reaching out to each group individually to ask that you discuss
> > these questions and come back to us with answers by Wednesday,
> > December 4th2013.
> >
> > cheers,
> > ryanlerch
> >
> >
> 
> Hi all,
> 
> the fedora design team is looping back on this at the moment.
> 
> what is the best way for us as a team to answer these questions?
> 
> cheers,
> ryanlerch
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