Re: Fedora Logo on the login screen

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On 03/19/2013 07:28 AM, Allan Day wrote:
Máirín Duffy <duffy@xxxxxxxxxxxxxxxxx> wrote:
On Mon 18 Mar 2013 05:54:42 PM EDT, Clyde E. Kunkel wrote:
I am not a programmer, but, that said, why can't you put a decent
sized fedora logo above the users section.  If the number of users
exceeds a certain number, then create a window with a slider bar on
the right. This just does not seem like rocket science. :-)
Isn't GNOME shell primarily designed as a single-user experience?
I think it's a good idea to special case the single user case. We
still want to provide a good multi-user experience though.

How
frequently are we expecting there to be a case where there are enough
users in the list for a logo placed as suggested by Ray in comment 13
(https://bugzilla.gnome.org/show_bug.cgi?id=694912#c13)
Even if it is a corner case, it's something we should handle, I think.

I see a 'solution' looking for a problem here. The problem isn't the
Fedora logo looks bad when given exactly 9 pixels of vertical space
(what logo would?) The problem is... I'm really not sure what. Can you
help me understand? I see this multi-monitor use related bug has been
cited:

https://bugzilla.gnome.org/show_bug.cgi?id=685852

It says "The distribution logo is displayed in the middle above the
list. This visually
clashes with the layout of the rest of the login screen. It would be
better to
place the logo in the top-left hand corner of the screen, in the top
bar. "

There is no screenshot, so I am unsure of how it 'visually clashes'
with the rest of the login screen, and I'm not sure what it has to do
with multi-monitor, if anything. A GNOME wiki link is provided, which I
clicked on (https://live.gnome.org/Boston2012/Multimonitor) and found
the exact same text:

"The distribution logo is displayed in the middle above the list. This
visually clashes with the layout of the rest of the login screen. It
would be better to place the logo in the top-left hand corner of the
screen, in the top bar. #685852"

Please help me understand what exactly the problem is here?
A bit of background:

The change during the 3.8 cycle was based on a couple of factors.
First, the logo interfered with the layout of the login screen: it's a
prominent visual presence that creates another anchor point which
conflicts with the other elements on the screen (ie. it is
horizontally centered, which clashes with the anchor points in the
user list).

I agree with this. The alignment of the usernames to the left while the full logo (with both logo and logotype) was centre aligned did not really work.

However were any other alignment / layout options considered here? if we reduced the design to just the logo, you lose some of the interference between the anchor points of the logo and the userlist layout:

http://ryanlerch.fedorapeople.org/login/justthelogo.png

Or could the usernames be presented in a out horizontal layout? (although, this one makes the login screen very close to the OSX designs)

http://ryanlerch.fedorapeople.org/login/horizontal.png

Second, the logo was felt to be a distracting presence.
We've made an effort to make sure that the most important elements are
the most visually prominent, and we want the primary interaction
points to be the ones that jump out at you. The logo was a strong
visual presence placed above the user list: this drew the eye to it,
making it the first thing you saw, and distracted you from the parts
of the screen that are actually useful to the user (ie. the user
list).

Were any tests done to prove the hypothesis that the placement of the old fedora logo was distracting users from the interactive parts of the screen? If that was the issue that was trying to be solved, was any thought given to putting the logo towards the bottom of the screen?

http://ryanlerch.fedorapeople.org/login/logobottom.png


My preference is to focus the user interface on providing the best
user experience possible. That means prioritising the things that
people need to use, reducing distraction and making the UI look great.
The addition of a logo diminishes the user experience along each of
these dimensions.

The proposal to replace the logo with a simple string in the top-left
hand corner is intended to mitigate the negative impact of including a
logo while retaining a visual reference to the distributor. However,
the usability issue that Ryan brought up is a valid concern about this
proposal.

It has been suggested that not including the logo somehow weakens
distributions' ability to brand their products. My view is that this
is not the case. Branding is not the practice of slapping logos onto
products. Instead, it is the attempt to instill and promote positive
associations with the brand. The best way to do that, in my opinion,
is to make the user experience as good as it can possibly be.

True, you want to promote positive associations with a brand. And if the logo is too prominent, or there are too many logos, you end up diluting the brand. If all text is bold, nothing stands out.

http://ryanlerch.fedorapeople.org/login/logotoomany.png

However if the mark of the brand is *nowhere* you are merely promoting positive associations with a generic grey background.

http://ryanlerch.fedorapeople.org/login/nologo.png

I am not suggesting that we slap logo(s) over everything, simply include a clear definition to the user of brand at the point they start using the system.



regards,
ryanlerch

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