SFGate: Flying high/International passenger traffic soars at SFO

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Saturday, July 17, 2004 (SF Chronicle)
Flying high/International passenger traffic soars at SFO
David Armstrong, Chronicle Staff Writer


   International passenger traffic, long the bread and butter of San
Francisco International Airport, is returning, driven by a stronger
economy, the apparent containment of SARS in Asia and pent-up demand for
travel.
   The number of international passengers soared in May, the most recent
month for which airport figures are available, by 42.9 percent over May
2003, to 637,192 from 446,025, according to statistics from the airport.
The number of domestic passengers also rose strongly, though not at as
dramatic a rate, to 2,195,287 from 1,773,299, an increase of 23.8 percent.
   The growth in overseas travel is due in large measure to the growing
strength of the Asian economies, particularly China, the world's fastest-
growing economy, and the need for business travelers to fly to cities like
Beijing, Shanghai, Taipei, Taiwan and Singapore.
   These latest data are also strong because 2003 was a terrible year for
international air traffic. A year ago, many fliers were grounded by their
fears of SARS, worries about the Iraq war and the uncertainties of a weak
economy.
   As those fears have abated, airlines have been adding flights and
passengers are filling planes, especially on Asia-Pacific routes to SFO,
which bills itself as a gateway to and from the Pacific Rim.
   On June 10, United Airlines, the dominant carrier at SFO with half of all
passengers and flights, restarted its daily, nonstop service between San
Francisco and Beijing that it had discontinued in 2001.
   On June 30, Air New Zealand started a new, three-times-a-week service
between San Francisco and Auckland.
   This fall, Cathay Pacific Airways, Hong Kong's largest airline, will
relocate its regional office from Los Angeles to San Francisco as a
prelude to a still-undefined increase in service between SFO and Hong
Kong.
   Cathay Pacific, which has a 15-person staff in San Francisco's Financial
District, will increase its head count to 42 by bringing its 27-person
staff from Los Angeles by November, said Terry Kanat, the airline's sales
manager for the northwestern United States. The airline is looking for
bigger offices in San Francisco's downtown, he said.
   Kanat attributed Cathay's decision to enlarge the San Francisco office to
"the large Cantonese-speaking community of Chinese Americans in the Bay
Area, many of whom are expatriates from Hong Kong and consider us their
hometown airline. We decided we wanted to have more of a presence here. We
plan to add more flights between Hong Kong and San Francisco, not in the
near term, but in the medium term."
   Cathay Pacific presently flies once a day between SFO and Hong Kong, usi=
ng
a B-747-400, the biggest commercial passenger jet in the sky. Cathay's
passenger traffic to North America leaped 116 percent in June of this year
over June 2003, when air traffic was still recovering from the SARS scare.
   International travelers are especially prized by airports because they
tend to stay longer at their destinations, pumping more money into the
local economy and lingering at airport concession shops. Airports also
harvest higher landing fees from the big, heavy jetliners used for
long-haul international flights, because the fees are determined by the
weight of the aircraft.
   SFO's cascade of good international news, along with nascent low-cost
carrier Virgin America's decision to base its operational headquarters
here when the airline gets airborne next year, has SFO officials feeling
good.
   "There's been pent-up demand for a couple of years, and the economy seems
to be improving," airport spokesman Michael McCarron said. "The carriers,
especially on the international side, are ready to increase capacity. I
think we're seeing all of it together."
   SFO spent nearly $1 billion building a gleaming new International Termin=
al
that opened in December 2000. The airport claims it is the largest
international terminal by square footage in the United States. All told,
SFO has 50 daily nonstop international departures a day, to 27 foreign
cities.
   "We've got plenty of capacity with the International Terminal, which is
nearly new," McCarron said.
   Jane Sullivan, the airport's marketing manager, also credited the
International Terminal's common check-in area, which allows airlines to
set up anywhere in the spacious building without paying heavy start-up
costs. That, she said, helps reduce what would be "a huge capital
investment for an airline like Air New Zealand to start doing business
here."
   The airport, she said, is trying to accelerate its international traffic
still more. "We've been working these people for a long time," she said.
"We have very serious conversations going with five or six airlines at any
one time."
   Summer is traditionally a time when airlines increase service to capture
increased leisure travel, but resurgent business traffic has driven
airlines to add service this year, too, airline officials say.
   United's month-old daily nonstop flight between SFO and Beijing has been
booking in the high 80 percentile, nearly filling the planes. The brisk
sales are accounted for in part by high-tech executives shuttling between
Silicon Valley and the booming Chinese capital, United spokesman Stephan
Roth said.
   Demand for service on Air New Zealand's 392-seat B-747-400 has also been
strong in its first weeks, with the percentage of seats filled nearing 80
percent overall and 85 percent in economy class, according to Gus Gilmore,
Air New Zealand's vice president for the Americas, United Kingdom and
Europe.
   The resurgence in Asia-Pacific travel extends to Singapore Airlines, whi=
ch
is enjoying strong bookings on its San Francisco-Hong Kong route,
according to airline spokesman James Boyd. Singapore Air does not break
out statistics for individual routes, but Boyd said the carrier "is well
into the pre-SARS figures" this summer.
   E-mail David Armstrong at davidarmstrong@xxxxxxxxxxxxxxxx --------------=
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Copyright 2004 SF Chronicle

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