NYTimes.com Article: For Latin American Airlines, Shifting to Fit Times

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For Latin American Airlines, Shifting to Fit Times

June 3, 2004
 By JUAN FORERO





CARACAS, Venezuela, June 2 - The announcement this week
that a Brazilian investor would probably buy Avianca
Airlines of Colombia highlights a growing trend in Latin
America - the reinvention of airlines into sleeker,
no-frills carriers and the consolidation of weaker airlines
with financially stable carriers intent on becoming
regional powers.

Aerovías Nacionales de Colombia, better known as Avianca,
said on Tuesday that its board had chosen an offer by the
owner of OceanAir of Brazil to take over its financially
troubled operations.

If the offer is approved by a Federal Bankruptcy Court in
New York, where Avianca filed for protection last year, the
investor, German Efromovich, would control 75 percent of an
airline that is entrenched in the Andes and strategically
situated to serve North America.

Mr. Efromovich and his Grupo Sinergy conglomerate hope to
use Avianca to offer expanded services to Brazilians
traveling from the northern half of that country, from
cities like Recife and Salvador, to international
destinations like New York. Travelers in that swath of
Brazil now have to divert south to big airports in São
Paulo and Rio de Janeiro before heading north.

Mr. Efromovich would take control of a company that offers
300 flights a day, including service to Kennedy
International Airport in New York and to Madrid and some of
the largest cities in the Andes, including Caracas,
Venezuela, and Lima, Peru. Avianca's assets would also help
OceanAir - a domestic carrier serving 39 Brazilian cities -
to extend its reach inside Latin America's largest country
while offering the possibility of connections between
Bogotá, Colombia, and important regional cities like
Manaus, Brazil, in the Amazon.

"There is a huge market north of Rio," said Bobby Booth, an
aviation analyst in Miami and publisher of the newsletter,
AVNews. "OceanAir is flying domestically in Brazil. He'd
like to see Avianca come in, and he'd like to build on the
connections Oce- anAir can bring."

Avianca's board, in a statement on Tuesday, said it had
chosen to go with the offer from Mr. Efromovich after
considering a bid made in April by Continental Airlines and
its Panamanian partner, Copa Airlines. Mr. Efromovich is
offering to inject $64 million into Avianca and assume its
$300 million debt.

Continental's offer remains secret, but Avianca said the
bid made by it and Copa was subject to "multiple
conditions," one of them being that Copa would have to
obtain a $50 million loan to pay Avianca's pension costs.

Still, Avianca's reorganization plan allows Continental and
Copa to improve their bid. The court in New York has given
Avianca until June 11 to file its reorganization plan,
though Avianca is asking for an extension.

Avianca is one of the most recognizable names in Latin
American air travel, but it has had little choice but to
team with a stronger carrier. Whether it be Continental or
Mr. Efromovich, it has long been clear that Avianca's
merging with another airline was a foregone conclusion and
part of a larger Latin American trend that has recently
brought about increases in alliances and takeovers, and the
emergence of cost-effective airlines looking to follow the
model perfected by Southwest Airlines in the United States.


Economic turmoil, high fuel costs and a steep downturn in
passengers since the Sept. 11 attacks on the United States
have hobbled and even closed airlines across Latin America.
The few that have benefited have cut costs, have found
niche markets like hauling cargo and have expanded beyond
borders and the constraints of small economies.

"They have found ways of accommodating themselves and
making things work," said Tom Hansson, an airline analyst
in Los Angeles with Booz Allen Hamilton, a global
management consultant. "Airline operations need to cover
more than one country."

Among the airlines that have done well is Copa, which has
used its partnership with one of the world's largest
carriers, Continental, to expand service to 20 countries.
In Argentina, Aerolíneas Argentinas says that it plans a
five-year, $557.8 million upgrade of its fleet, leasing 49
used aircraft made by Boeing in a deal made affordable by
the company's $44 million in profits last year.

In Central America, Grupo Taca has continued to grow since
1997 when it united five small airlines from Costa Rica, El
Salvador, Honduras, Guatemala and Nicaragua to serve a
number of Latin American cities, as well as points in the
United States like San Jose, Calif., and Miami. The April
26 murder of Grupo Taca's longtime chief executive,
Federico Bloch, outside of San Salvador, where the company
is based, is not expected to slow the company's long-term
expansion plans, including its recent foray into South
America, analysts said.

In South America, LanChile has become Latin America's most
successful airline, in part, by establishing subsidiaries
in Peru, Ecuador and the Dominican Republic and using the
increasingly well-known Lan brand name. LanChile reported
profits of $48.1 million in the first quarter of 2004.

In one of its biggest markets, Peru, LanChile has cut into
the market share once enjoyed by the low-cost Peruvian
carrier, AeroContinente.

AeroContinente has already been hit hard this year by a
strike, a Federal Aviation Administration ban on
AeroContinente flights to the United States for
"significant safety issues," and investigations into drug
trafficking accusations against the airline's operators,
the Zevallos family of Lima.

http://www.nytimes.com/2004/06/03/business/worldbusiness/03latin.html?ex=1087272732&ei=1&en=19e8b3f7b7113d02


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