NYTimes.com Article: Forsaking Short-Haul Flights for the Joys of the Road

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Forsaking Short-Haul Flights for the Joys of the Road

May 4, 2004
 By MARK A. STEIN





Business travelers who switched to cars after Sept. 11,
2001, are not cooperating with the airline industry's
recovery plans.

After a two-year slump driven by terrorist attacks, airport
frustrations, a weak economy, SARS and the war in Iraq, the
airline industry is showing signs of reviving. Traffic for
major American carriers rose 8 percent in the first quarter
of this year, according to the Air Transport Association.
The Federal Aviation Administration forecasts that domestic
air travel will grow at least 6.5 percent annually this
year and next.

But the recovery is coming in fits and starts, complicated
by sharp increases in fuel prices, continuing terrorism
fears and, for the big American carriers, a price war with
low-cost carriers like Southwest. The airlines need every
customer they can lure back, and with the economy
recovering, business travelers are indeed flying more.

But not on short-haul routes, which just five years ago
accounted for more than half of all flights. Having
rediscovered the joys of driving two and a half years ago,
many business travelers see no reason to return to the
airport security delays and crowded planes they left
behind.

"For 500 miles or less, I'm driving," said Spencer Jessee,
the Midwest regional sales manager for Senco Products,
which makes pneumatic nail guns and other fastening tools
for construction.

Like Mr. Jessee, many of those who have switched to driving
say they are not coming back. Christa Metcalf, corporate
travel manager for the Richard Wolf Medical Instrument
Corporation in Vernon Hills, Ill., said that while most of
her company's travelers stuck with planes because of the
long distances, many who visit clients in the Midwest
turned to cars, and "those who have gotten used to it still
do it."

>From March 2000 to March 2004, airlines cut the number of
short-haul domestic flights in the continental United
States by more than a third, or three times the pace of the
reduction for all domestic commercial flights, according to
BACK Aviation Solutions, a consulting company in New Haven.


For competitive reasons, airlines are reluctant to discuss
in detail whom they fly where or how they plan to keep
their customers, much less how they hope to win back the
defectors. But consultants say it will not be easy to
entice them out of their cars and back to the airport.

"Quite frankly, I think they're gone for a long time
because I don't see anything changing on security anytime
soon," said David Swierenga, chief economist at AeroEcon, a
consulting firm in Vienna, Va., and a former economist with
the Air Transport Association, the industry group for
commercial airlines. "They're just put off by the hassles
of security and they would just rather drive." Indeed, some
business-travel bookers say that their clients' resistance
to flying short distances has only hardened in the last
year or so.

Wendy M. Broome, travel coordinator for the Progress Energy
Corporation in Raleigh, N.C., says more employees are
opting to drive on shorter trips to cities like Charlotte,
N.C., or Washington to avoid airport delays, "reduced
flight choices, lack of customer service and just the whole
issue of air travel inconvenience.''

"While our travelers understand the need for heightened
security, the days of pampered, user-friendly air travel
are far behind us," Ms. Broome said. "They consider it a
better use of their time to either hitchhike on the
corporate craft if available, teleconference, or to hop
behind the wheel."

Travelers have returned to the airlines for longer
distances, and the airlines have responded by adding
flights on these routes. For example, the number of flights
at distances of 1,800 to 1,999 miles has grown 25 percent
since 2000, BACK Aviation found. Airlines say they have
been able to fill those planes. By contrast, the number of
flights under 400 miles has fallen 25 percent, a shrinkage
that has helped fuel the switch to cars.

Another development encouraging the trend is the industry's
embrace of regional jets, generally defined as aircraft
with 100 or fewer seats. While most of these smaller jets
are powered by turbofan engines like those used by big
commercial planes, they often have a single aisle with two
seats on each side. The result is that even if the number
of flights between two cities remains steady or grows, the
number of seats can shrink and passengers rarely find an
empty seat beside them.

Whatever the discomforts of driving for a few hours to a
business meeting, many travelers say, they pale beside the
aggravations of flying.

"A one-hour flight gets to take four hours by the time you
get to the airport early, park, check in, clear security
and pick up a rental car at the other end," said Elaine
Kretten, the travel and fleet manager of Senco Products,
which is based in Cincinnati. "Tack on another hour, and
you can drive there yourself."

If two or more employees drive together, the savings are
even greater, she noted. That is one reason the company has
scrapped its national sales meeting this year in favor of
six regional meetings. The sites for each gathering were
chosen to let the greatest number of sales representatives
get to a meeting by car. Ms. Kretten said that would cover
about three-fourths of all employees who attend.

Hiring six hotel meeting rooms instead of one ballroom may
cost more, she acknowledged, but the process over all will
be cheaper. "We'd rather do that than spend the money on
air," she said. Encouraging Senco employees to drive as
much as possible will pare the company's travel bill by
about 10 percent, a saving as great as $400,000, she
estimated, even with high gasoline prices.

There are even some benefits for travelers' families, Ms.
Kretten said. Rather than ask employees to give up their
weekends to qualify for cheap flights that require a
Saturday night stay, she said, they now often drive home on
Friday afternoons and leave on Monday mornings. "It takes
some time from selling, maybe half a day," she said. "But
they actually have more time at home."

Still, traveling by car does mean that people spend many
hours watching the road, not working on a laptop computer
in an airline lounge or a seat on a plane. Mr. Jessee said
that he and his sales representatives compensated by using
driving time to phone customers, conduct conference calls
or listen to audiotapes describing new products.

In any case, he said, driving is less annoying than the
rigmarole he used to follow to find cheaper flights than
those available at Cincinnati, where Delta accounts for 92
percent of the flights.

He said it was not unusual for him to drive an hour or an
hour and a half to airports in Columbus or Dayton, Ohio, or
even Louisville, Ky., where there was more competition and
lower fares. Many of the flights he would start at one of
those airports would be on a Delta plane that connected
through Cincinnati.

"I often found that I'd spent four and a half hours and
gotten nowhere - I was right back in Cincinnati - just to
save money," he said. Compared with that, he added, hopping
into his roomy sport utility vehicle is a breeze.

Readers are invited to send stories about business travel
experiences to businesstravel@xxxxxxxxxxxx

http://www.nytimes.com/2004/05/04/business/04drive.html?ex=1084677780&ei=1&en=97d7431e19c26e76


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