Happy April 1st! -----Original Message----- From: The Airline List [mailto:AIRLINE@xxxxxxxxxxxxxxxxx] On Behalf Of Michael A. Burris Sent: Thursday, April 01, 2004 6:36 AM To: AIRLINE@xxxxxxxxxxxxxxxxx Subject:=20 Bill: This is an 'Alegis' plane from Airliners.net. I don't this this is what you intended, is it? Mike Burris Cambridge, Mass --- Bill Hough <psa188@xxxxxxxx> wrote: > UNITED INTRODUCES SECOND NEW PAINT SCHEME AND IMAGE > WITHIN TWO MONTHS > X-Mailer: WebMail Version 2.0 > Content-Type: text/plain > From: Bill Hough <psa188@xxxxxxxx> > Message-Id: > <20040401.032915.17918.150724@xxxxxxxxxxxxxxxxxxxxxx> > > > April 1, 2004 > FOR IMMEDIATE RELEASE > > UNITED INTRODUCES SECOND NEW PAINT SCHEME AND IMAGE > WITHIN TWO MONTHS > > United Airlines renamed the company this morning, > introducing a new image, paint scheme and logo, a > mere two months after another paint scheme revision. > "That last paint scheme that we introduced just > didn't cut the mustard", Glenn F. Tilton, Chairman, > Chief Executive and President of United Airlines > said at this morning's press conference. "We needed > a new image that goes beyond 'United' and 'Ted'". > > After introducing a new paint scheme on a Boeing 777 > and a Canadair Regional Jet in February, the company > conducted focus groups to gauge customer reaction. > "The reaction was overwhelmingly negative", Mr. > Tilton said. "People were simply unimpressed. We > realized that we had to 'reimagine' the whole > company". > > Company executives realized that they didn't know > diddly-squat about marketing, so they brought in > outside consultant Richard Ferris for advice. Ferris > is a former airline executive who has extensive > experience in successfully renaming corporations. > His first task was to review the company's glorious > history for inspiration. "I realized that the best > thing that UAL, Incorporated ever did was rename > itself "Allegis" back in the late 1980s". > Furthermore, the public obviously likes stupid, > made-up transportation names. "Just look at the > popularity of 'Acela'", Ferris suggested. > > Once the name had been resurrected, the next task > was to design a paint scheme. "Our previous color > schemes were all too original" Ferris said. "We > wanted something that would blend in with the crowd > at the airport, so we went with an all-white > fuselage. All of the other airlines are doing it and > we didn't want to be left behind. It should also > make our aircraft easier to sell to another carrier > in case we have to liquidate in the future". > > The new image was unveiled on N165UA, a Boeing > 747-238B hastily retrieved from Orient Thai for the > occasion. "Why bother to repaint one of those > stealth gray 747-400s at Victorville when a classic > like this is available?" Ferris asked. > > The airline distributed a photo of the new paint > scheme, which can be found here: > > http://www.cardatabase.net/modifiedairlinerphotos/search/photo_search.ph p?id=3D00001371 > > > > > The best slide auction on the net: > http://www.auctiontransportation.com/sites/psa188/ > Attend the Newark Airport Airline Collectible Show & > Sale: > http://www.freeyellow.com/members/psa188/page1.html __________________________________________________ Do you Yahoo!? New DSL Internet Access from SBC & Yahoo! http://sbc.yahoo.com