Ahhh! Mike Burris --- Tyler Munoz <tmunoz@xxxxxxxxxxxx> wrote: > Happy April 1st! > > -----Original Message----- > From: The Airline List > [mailto:AIRLINE@xxxxxxxxxxxxxxxxx] On Behalf Of > Michael A. Burris > Sent: Thursday, April 01, 2004 6:36 AM > To: AIRLINE@xxxxxxxxxxxxxxxxx > Subject:=20 > > Bill: > > This is an 'Alegis' plane from Airliners.net. I > don't > this this is what you intended, is it? > > Mike Burris > Cambridge, Mass > > > > --- Bill Hough <psa188@xxxxxxxx> wrote: > > UNITED INTRODUCES SECOND NEW PAINT SCHEME AND > IMAGE > > WITHIN TWO MONTHS > > X-Mailer: WebMail Version 2.0 > > Content-Type: text/plain > > From: Bill Hough <psa188@xxxxxxxx> > > Message-Id: > > > <20040401.032915.17918.150724@xxxxxxxxxxxxxxxxxxxxxx> > > > > > > April 1, 2004 > > FOR IMMEDIATE RELEASE > > > > UNITED INTRODUCES SECOND NEW PAINT SCHEME AND > IMAGE > > WITHIN TWO MONTHS > > > > United Airlines renamed the company this morning, > > introducing a new image, paint scheme and logo, a > > mere two months after another paint scheme > revision. > > "That last paint scheme that we introduced just > > didn't cut the mustard", Glenn F. Tilton, > Chairman, > > Chief Executive and President of United Airlines > > said at this morning's press conference. "We > needed > > a new image that goes beyond 'United' and 'Ted'". > > > > After introducing a new paint scheme on a Boeing > 777 > > and a Canadair Regional Jet in February, the > company > > conducted focus groups to gauge customer reaction. > > "The reaction was overwhelmingly negative", Mr. > > Tilton said. "People were simply unimpressed. We > > realized that we had to 'reimagine' the whole > > company". > > > > Company executives realized that they didn't know > > diddly-squat about marketing, so they brought in > > outside consultant Richard Ferris for advice. > Ferris > > is a former airline executive who has extensive > > experience in successfully renaming corporations. > > His first task was to review the company's > glorious > > history for inspiration. "I realized that the best > > thing that UAL, Incorporated ever did was rename > > itself "Allegis" back in the late 1980s". > > Furthermore, the public obviously likes stupid, > > made-up transportation names. "Just look at the > > popularity of 'Acela'", Ferris suggested. > > > > Once the name had been resurrected, the next task > > was to design a paint scheme. "Our previous color > > schemes were all too original" Ferris said. "We > > wanted something that would blend in with the > crowd > > at the airport, so we went with an all-white > > fuselage. All of the other airlines are doing it > and > > we didn't want to be left behind. It should also > > make our aircraft easier to sell to another > carrier > > in case we have to liquidate in the future". > > > > The new image was unveiled on N165UA, a Boeing > > 747-238B hastily retrieved from Orient Thai for > the > > occasion. "Why bother to repaint one of those > > stealth gray 747-400s at Victorville when a > classic > > like this is available?" Ferris asked. > > > > The airline distributed a photo of the new paint > > scheme, which can be found here: > > > > > http://www.cardatabase.net/modifiedairlinerphotos/search/photo_search.ph > p?id=3D00001371 > > > > > > > > > > The best slide auction on the net: > > http://www.auctiontransportation.com/sites/psa188/ > > Attend the Newark Airport Airline Collectible Show > & > > Sale: > > > http://www.freeyellow.com/members/psa188/page1.html > > > __________________________________________________ > Do you Yahoo!? > New DSL Internet Access from SBC & Yahoo! > http://sbc.yahoo.com __________________________________________________ Do you Yahoo!? New DSL Internet Access from SBC & Yahoo! http://sbc.yahoo.com