[no subject]

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

 



Bill:

This is an 'Alegis' plane from Airliners.net.  I don't
this this is what you intended, is it?

Mike Burris
Cambridge, Mass



--- Bill Hough <psa188@xxxxxxxx> wrote:
> UNITED INTRODUCES SECOND NEW PAINT SCHEME AND IMAGE
> WITHIN TWO MONTHS
> X-Mailer: WebMail Version 2.0
> Content-Type: text/plain
> From: Bill Hough <psa188@xxxxxxxx>
> Message-Id:
>
<20040401.032915.17918.150724@xxxxxxxxxxxxxxxxxxxxxx>
>
>
> April 1, 2004
> FOR IMMEDIATE RELEASE
>
> UNITED INTRODUCES SECOND NEW PAINT SCHEME AND IMAGE
> WITHIN TWO MONTHS
>
> United Airlines renamed the company this morning,
> introducing a new image, paint scheme and logo, a
> mere two months after another paint scheme revision.
> ?That last paint scheme that we introduced just
> didn?t cut the mustard?, Glenn F. Tilton, Chairman,
> Chief Executive and President of United Airlines
> said at this morning?s press conference. ?We needed
> a new image that goes beyond ?United? and ?Ted??.
>
> After introducing a new paint scheme on a Boeing 777
> and a Canadair Regional Jet in February, the company
> conducted focus groups to gauge customer reaction.
> ?The reaction was overwhelmingly negative?, Mr.
> Tilton said. ?People were simply unimpressed. We
> realized that we had to ?reimagine? the whole
> company?.
>
> Company executives realized that they didn?t know
> diddly-squat about marketing, so they brought in
> outside consultant Richard Ferris for advice. Ferris
> is a former airline executive who has extensive
> experience in successfully renaming corporations.
> His first task was to review the company?s glorious
> history for inspiration. ?I realized that the best
> thing that UAL, Incorporated ever did was rename
> itself ?Allegis? back in the late 1980s?.
> Furthermore, the public obviously likes stupid,
> made-up transportation names. ?Just look at the
> popularity of ?Acela??, Ferris suggested.
>
> Once the name had been resurrected, the next task
> was to design a paint scheme. ?Our previous color
> schemes were all too original? Ferris said. ?We
> wanted something that would blend in with the crowd
> at the airport, so we went with an all-white
> fuselage. All of the other airlines are doing it and
> we didn?t want to be left behind. It should also
> make our aircraft easier to sell to another carrier
> in case we have to liquidate in the future?.
>
> The new image was unveiled on N165UA, a Boeing
> 747-238B hastily retrieved from Orient Thai for the
> occasion. ?Why bother to repaint one of those
> stealth gray 747-400s at Victorville when a classic
> like this is available?? Ferris asked.
>
> The airline distributed a photo of the new paint
> scheme, which can be found here:
>
>
http://www.cardatabase.net/modifiedairlinerphotos/search/photo_search.php?id=00001371
>
>
>
>
> The best slide auction on the net:
> http://www.auctiontransportation.com/sites/psa188/
> Attend the Newark Airport Airline Collectible Show &
> Sale:
> http://www.freeyellow.com/members/psa188/page1.html


__________________________________________________
Do you Yahoo!?
New DSL Internet Access from SBC & Yahoo!
http://sbc.yahoo.com

[Index of Archives]         [NTSB]     [NASA KSC]     [Yosemite]     [Steve's Art]     [Deep Creek Hot Springs]     [NTSB]     [STB]     [Share Photos]     [Yosemite Campsites]