For those airlines that have been unable to alter their cost structure and in a market where the fares are set by the prevailing winds... all that is left is the setting of customer expectations. AC's Tango attempted this. So did United's Shuttle .. and United appears to be trying with Ted. AC's Tango failed, United's Shuttle failed, AC's Zip is really 737 versions of what people THOUGHT they were getting on AC's old 319/320 services on the same routes. But Southwest, JetBlue, Ryan, Easyjet, Jetsgo, Westjet, Virgin* all have been setting consistent expectations from the start. Matthew On Nov 20, 2003, at 9:29 AM, Alireza Alivandivafa wrote: > In a message dated 11/20/2003 7:25:14 AM Pacific Standard Time, > clay.wardlow@xxxxxxxx writes: > > << Exactly, Shuttle didn't work. I don't think this will. People who > are > all into United will say that this is a good thing and they will fly > them, but I think the general public won't. They are one of the big > guys, why don't they just admit it and fix themselves before they try > to > take on a market they really don't understand (as proven by Shuttle)? > I > mean, who over there is on drugs? >> > > Um, Glen Tilton and anyone else who has worked there since 1990. I > mean, > even when they were making record profits, they were sewing the seeds > of failure > by running 744s with something like 301 seats!! Yes, J class is > important, > but not that important. Also, they should have never changed the > color of the > planes, but that is a whole different story.