In a message dated 10/3/2003 8:43:43 PM Pacific Daylight Time, damiross2@xxxxxxxxxxx writes: << LAX-SEA fares (including all extortions, er, taxes) one way unrestricted, 1 Nov: Southwest: $208.00 Alaska: 276.30 (after $10.70 discount for internet booking) Southwest's advantage: $68.30 lowest fare, leaving LAX 1 Nov returning from SEA 8 Nov: Southwest: $231.00 (difference due to Passenger Facility Charges) Alaska: $207.30 (after $10.70 discount for internet booking) Southwest's advantage: on time, great peanuts, fun loving flight attendants, and the possibility of connecting in Reno so you can play the slot machines >> You know I love WN, but I have to disagree here. People, including me, often prefer non-stop (spotting oppertunities and new airports aside). Also, you can grab a non-stop on UA for 213, including taxes. Alaska also has great service, much better than other "full service" airlines.