SF Gate: Airline service improves for second straight year

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Monday, April 7, 2003 (AP)
Airline service improves for second straight year
LESLIE MILLER, Associated Press Writer


   (04-07) 06:31 PDT WASHINGTON (AP) --
   Bad news for airlines translated into good news for their customers last
year.
   A slower economy and fear of terrorism meant fewer air travelers and
financial losses for nearly every major airline. But a study released
Monday concluded that airline service improved, according to such criteria
as on-time performance, denied boardings, mishandled baggage and customer
complaints.
   "Let's hope the airlines can remember the importance of taking care of
passengers when times get better," said Dean Headley, one of the study's
co-authors and a Wichita State University professor.
   US Airways, which emerged from bankruptcy protection last week, was rank=
ed
No. 1 for customer service, up from second place the year before.
   Alaska Airlines dropped to second place from the previous year, though i=
ts
overall score improved.
   American Eagle was the only airline to show a noticeable decline, and
Northwest was the only airline to stay about the same, the report said.
All others got better.
   Service has been improving since the delay-ridden summer of 2000, said t=
he
study, based on Transportation Department statistics and supported by
Wichita State and the University of Nebraska at Omaha.
   US Airways and United, which is in bankruptcy, managed to be on time more
often, mishandle fewer bags and generate fewer consumer complaints than
they did the previous year, the report said. United bumped fewer
passengers and improved the most of all the airlines.
   The only major airline that made a profit last year, Southwest, also got
better. Southwest consistently has the lowest complaint rate -- .33 per
100,000 passengers -- compared with an industry rate of 1.22, the report
said.
   Delta increased the rate of denied boardings by more than 40 percent for
the second straight year, the report said, though the airline improved in
other areas.
   Such rankings don't affect traveler's buying decisions, said David
Stempler, president of the Air Travelers Association.
   Travelers make their initial choice based on price and schedule and then
on frequent flyer programs, he said.
   "All things being equal, the frequent-flier relationship will often be t=
he
tie breaker," Stempler said.
   The report was co-authored by Brent Bowen, director of the University of
Nebraska's Aviation Institute.

On the Net:
   Airline report: www.unomaha.edu/~unoai

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Copyright 2003 AP

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